3 Essential First Steps To Marketing Your Business Online

Online businesses are a boomtown for entrepreneurs. Here's a look at three initial steps you should take when marketing your business online.

If you run a new business that you’ve yet to take online, you might feel overwhelmed about how to launch your digital marketing efforts. Luckily, if you make a plan to take things one step at a time and conduct your digital plans in the right way, from the start, you can observe real-time progress and build the foundation of your online presence in a short time.

To eliminate some of the guesswork, here’s a look at three initial steps you should take when marketing your business online.


Create a compelling offer

The very first thing you need to have in place, even before you begin online marketing efforts for your new business, is a compelling offer. If there’s no real value in the product or service that you’re trying to sell, you will have a very hard time building traction online.

According to online marketing expert Neil Patel, the more valuable something is to your target market, the easier it will be for you to bring positive attention to it. Since digital marketing is all about building awareness and subsequent conversions for your business, vis-à-vis the Internet, you must create real value as soon as possible before you can hope for online success.


Get to know your ideal customer even better

Once you know that the products and services you want to sell online will appeal to your audience, get to know your audience even better, and learn how you can best reach them through online media.

Photo: Windows, Unsplash
Photo: Windows, YFS Magazine

While you might have a vague idea of where your ideal customers (i.e., target audience) hangs out online, the more detail you’re able to unearth regarding where you can find them and which marketing tactics are most effective, the better off you’ll be. This can take time to nail down, but it will be well worth it in the long run.


Discover and test multiple ways to drive site traffic

Now that you have a clear picture of who your ideal customer is and where to interact with them online, it’s time to strategize how you’ll drive people to your website.

There are numerous ways, paid and organic, that you can drive traffic to your website. The trick here is knowing which online marketing strategies work best for your audience. Proven channels include email marketing, social media marketing, blogging, videos, influencer marketing, and more.

If you’re planning to start marketing a new business online for the first time, consider these proven tips to get started on the right foot.


Craig Lebrau is the CMO of Media Insider, a Wyoming-based PR company that aims to disrupt the way companies communicate their brand in the digital era.


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