Ask any business owner, brand manager, or marketer to share the main goals for an online business or website, and they will likely say, “We want to rank higher in Google.”
With more than a billion active websites and blogs on the internet, for brands who regularly create new content, amid more clutter, it has become increasingly harder to rank on the first page of Google. However, this is only the case for site owners who are completely oblivious to SEO basic and how to manage, measure and improve the site rankings.
However, there is a way for novices and pros alike, to get ahead of the competition by using free and premium online tools for businesses of all sizes. These platforms often rely on automation, analytics, robust reporting, and optimizations to drive results.
Improved SEO and increased site traffic lead to more sales and it’s something we are all interested in. So, let’s look at some of the best SEO tools designed to help you regularly rank higher in Google and reach new audiences.
Ubersuggest –– SEO and Keyword Tool
To rank higher in Google search results, you must understand how SEO works and why some sites rank while others don’t. Content creation, social media, and backlink strategies are fundamental to building a strong online presence, but without the necessary tools and data analysis, you are throwing darts in the dark.
Ubersuggest is a free SEO tool designed to help users generate new keyword ideas for content marketing campaigns. This tool delivers insight into the strategies that work for others (i.e., competitors) in your market so you can adopt them, improve them, and gain an edge. For example, simply type in a keyword or competitive domain, and Ubersuggest will provide a free keyword report with difficulty ranking scores, top-ranking content on Google, and much more.
Much like Moz, Ahrefs, or SEMRush, Ubersuggest lets you run site audits, competitive analyses, keyword research, and more –– except it is free with no sign-up required. Offering a range of features, Ubersuggest is ideal for small business owners or bloggers new to SEO and the best ways to rank in Google, and multi-site businesses or top-tier agencies who need more robust reporting and analyses.
Users can use a limited version of the platform without logging in or create a free account to lift restrictions on daily search reports. Marketers that run multiple sites or manage a high-growth brand may opt for more comprehensive reporting with a premium plan starting at $29 per month.
Google Search Console –– Mobile-Friendly Test Tool
Google is a behemoth when it comes to Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
Their sheer size makes them a key decision-maker as to what content ranks where and why. Meanwhile, they provide site owners with a robust set of tools and resources that are beneficial for small businesses. Google Search Console, a web service that allows webmasters to check indexing status and optimize visibility of their websites, is one of them.
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results. A notable feature within the console is the Mobile-Friendly Test Tool, which can reveal how easily a site visitor can use your page on their mobile device. Just enter a page URL to see how your page scores.
Mobile connectivity is on the rise. Mobile devices have changed the way people access the Web. According to Pew Research, “Among mobile internet users – the 86% of Americans who use the internet at least occasionally using a smartphone, tablet or other mobile device – 92% go online daily and 32% go online almost constantly.” As a result, mobile website accessibility has become an influential ranking factor alongside user experience and engagement rate.
Meanwhile, an additional value is inherent in the ability to troubleshoot site issues. Google sends email alerts when issues are identified on your site. Users can see which URLs are affected and tell Google when you’ve fixed them. Google Search Console is a free service.
MediaScale – SEO, PR, Content Marketing Tool
Managing all of the moving parts associated with search engine optimization (SEO) can seem overwhelming –– especially without the right tools.
Designed with PR, SEO agencies, and freelancers in mind, MediaScale empowers marketers to manage any number of SEO campaigns efficiently and utilize their outreach and pitching platform to contact media professionals and land PR coverage. Access to quick and easy one-click reports, along with backlink tracking (for PR and link building activities), can add real-time value to daily operations.
Bringing core SEO and PR activities under one umbrella –– the platform is designed to scale. It also integrates with Ahrefs, Moz, SemRush, SimilarWeb, and Alexa, allowing users to generate outreach lists, comprehensive reports, dynamic website filtering, finances, and more.
The real utility is grounded in their all-in-one approach, where users can create workflows and organize campaigns without logging in and out of different platforms –– saving time and money. Plans start at $79 per month for a webmaster, $179 for a freelancer, and $249+ for an agency with unlimited features and accounts.
Slerpee SEO Tools –– Google SERPs Preview
It’s one thing to know how people find your site when they conduct a Google search. It’s another to know exactly what they see as a result of their search.
Billions of websites compete for a few listings on page one of Google for various keywords or phrases. Consequently, search engine results pages, or SERPs, are coveted online real estate. Thus, there’s stiff competition for organic and paid results.
Slerpee SEO Tools allows you to preview Google SERP’s in real-time as you edit your website HTML title and meta description copy. This tool allows you to save and share drafts and research on-page keywords. As a result, you can optimize how your site looks on Google. Enter a site URL into their editor, and see exactly how it will appear in Google’s search results (i.e., Title and Meta Description data) along with useful tips.
This is useful if you want to understand how effective your home page displays on Google when compared to inside pages of your site. Is your latest article Title Tag text too long and cut off as a result? This can easily be discovered with Slerpee, a free tool with no sign-up requirements
Improve site rankings with free and premium SEO tools
Search engine optimization (SEO) includes plenty of moving parts, recommendations, and opportunities. These tools offer simple and useful ways to improve your site presence on Google. SEO is an ever-changing environment, and the right tools and resources can guide you along the way.
Zac Johnson is an entrepreneur who blogs at ZacJohnson.com. Follow his journey as he documents more than 20 years of experience and success in the world of online marketing and branding. Connect with @zacjohnson on Twitter.
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