As a coach, creating content (i.e., content marketing) can sometimes feel overwhelming. The good news is it doesn’t have to be. Here’s a look at four types of content you can create to stand out as a coach and attract your ideal clients.
1. Client attraction content
The premise of this content is to attract your dream client. You’re not using this content to sell anything. Instead, your goal is to create engagement and increase social sharing as to expand your reach. An example of this kind of content would be reels, quotes, or funny memes.
The best part about this type of content is that it’s real. Just be you. This content works wonderfully because it draws your audience in, entertains them, makes you feel relatable and down to earth. All of these outcomes help potential clients get to know, like and trust you which opens doors for continuous engagement.
2. Brand building content
Brand building content is centered on your passion and genius zones. Branding content should include problem solving tips, strategies and value. This is where you solidify yourself as the subject-matter expert.
For example if you’re a book writing coach, share your early journey as an aspiring author and three greatest takeaways or the top three budgeting myths, if you’re a finance coach. You want people to look to you when they think of your industry, so give them something of value.
3. Sales content
Sales content is designed to encourage conversions and increase sales. Share client or personal stories, statistics, and emotional-based storytelling to help your audience learn why they should take the next step. Once you have laid the foundation with client attraction and brand building content your audience will be ready and willing for your next call to action. Use sales content to address doubts, explain benefits, share results and set expectations.
4. Customer validation content
Customer stories humanize your brand, cement market leadership, increase engagement, and expand your social media strategy. Start by sharing customer results and testimonials.
It may feel natural (or cringe) to brag about your products and services, but what are other people saying? What results are clients receiving? When you share this insider information it gives people who are “on the fence” permission to make the leap.
Let your audience know how you can solve their problems by using past examples. You can also use this content to share business growth (e.g., share where you began and where your business is headed). This gives people fast-track insight into the process and why they should join you.
Overall a majority of your content should not focus on sales. Sales may be the end goal, but if you’re not focused on serving first it will become next to impossible to sell anything.
Engage your audience with quality content
The good news is now you understand how different content can achieve various goals and organically engage your ideal clients. I challenge you to have fun with it!
If you’re ready to increase your impact, income and excited to get your first (or next) paying client, click here to learn a simple strategy to increase your magnetism and your success. Plus it’s totally free.
Dr. Nicolya Williams is a Christian, 10x best selling author, mother and master life and success coach. She is also certified in human design, Neuro-linguistic programming, emotional freedom tapping and hypnotherapy. As a multi passionate entrepreneur Dr. Nicolya helps women bridge the gap from where they are to where they want to be. This is done through strategic, individualized and aligned goal setting. As a coach Dr. Nicolya has helped women launch courses, become international best selling authors, overcome fear and get speaking engagements, 10x their productivity, heal trauma and pain, overcome addictions, and get their coaching businesses monetized.
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