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4 Ways Small Businesses Can Capture Actionable Data

Small businesses don’t capture nearly as much data as larger companies.

Many smaller businesses don’t capture nearly as much data as the larger companies. However, there are still plenty of ways to gain important insights into the market and your business. These insights can help you keep employees safe, increase profits, and improve your bottom line.


Analyze your company fleet

If your business has a company fleet, you can use data and telematics systems to improve operations. These systems use GPS, diagnostics codes, and sensors to collect data from your systems. You can learn about vehicle location, engine information, the behavior of the drivers, and other activities related to the vehicle.

Collecting and analyzing this information can improve the performance of vehicles and ultimately can save you money. You can optimize your route using telematics and big data. Using sensors and GPS tools to track delivery vehicles and goods can help you come up with the best possible route. You can integrate traffic data and other information to come up with a route that will use as little fuel as possible to save money.


Understand your customers better

Get a better idea of who your customers are and what they are looking for by collecting and analyzing customer data. Customer data is the information customers provide while interacting with your business via your company website, historical sales, mobile applications, social media, marketing campaigns, and other online and offline channels.

Customer data management is the cornerstone of a successful business strategy. You do right by your customers when you educate yourself on their purchase behavior: how they like to shop, what they purchase, and what motivates them to do so. Analyzing customer data and feedback can also help you improve engagement.


Observe trends

Monitoring patterns and behavior can help you predict where things will go next. You can figure out how the demand for your products might change over time, and you can learn about the things that will impact the change.

Data can remove the guessing from this prediction process, allowing you to create more accurate sales models. You can find trending topics on social media each day, and you can learn what people are looking for. There are even services that can combine data from different tends so you can answer specific questions.


Analyze the competition

While formal (e.g., competitive analysis) and informal tactics (e.g., attending trade shows) can help you learn a great deal about the competition, you can also learn a lot without leaving your office. Leverage trends tools to gain insight into a product or brand’s popularity and how customers interact with a variety of competitive brands.

Of course, competing brands can also determine your key activities since this level of business information is generally public. A holistic approach to tracking competitive activity can ensure you stay updated with industry news and ahead of the crowd.


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