Video marketing, the use of video to raise awareness, create engagement, and drive sales, is on the rise. With more than 82% of internet traffic attributed to video content, it’s no wonder why video has become an increasingly essential part of content marketing.
More importantly, there are various forms of video marketing businesses can use to promote their products and services. One of the most popular types is explainer videos. Explainers help brands convey difficult words or terms that people are unaware of the first time. That’s why explainer videos can deliver the message more effectively and efficiently.
Another form of video marketing is tutorials. How-to or tutorial content works for every industry because it shows viewers how to solve problems positioning your brand as a key solution to their pain points. Tutorial videos are insanely popular on YouTube, with the “how-to” phrase consistently generating high keyword search volume on the platform.
Planning, creating, editing, publishing, and promoting video content requires a clear strategy and effective tactics. Producing and marketing quality video content is not easy. It requires careful planning and execution to make sure your video stands out from the rest and supports key business objectives.
Here is a video marketing checklist to help you produce great videos every time.
1. Plan your video content before you start filming
The first step in creating any good piece of content is planning it out. This is especially true for videos, which require more preparation than written content. Plan out what you want to say in your video, as well as what kind of visuals you’ll need. Make sure that you know what content you’re going to produce and how it solves anyone’s problems. This way, you’ll know the video you make will gain viewers and conversions.
2. Understand your audience
Before you even start creating your video, you need to understand your target audience. This will help determine the tone and style of your video. For example, if your target audience is millennials, product videos would be a great way to market your product or service. However, if your target audience is more senior citizens, a how-to tutorial would be better as they will learn your products advertised through your how-to content.
3. Script your video before filming
Once you know what you’re going to say in your video, it’s time to write a script. This will help ensure that your content flows well and that there are no awkward pauses during filming. Make sure to write out every word that you’ll say in the video, as well as the visuals that will be shown. This will help keep your video on track and ensure high quality.
When creating video scripts, however, you need to align the line with the tone and viewers you’re going to show the content. People will be more connected to a marketing video if they find it relatable to their problems and speak in their language.
4. Film your video
Once you have your script written, it’s time to start filming. Make sure to film in a well-lit area with a clean background. If possible, try to use a tripod to keep the camera steady during filming. If you’re not comfortable being in front of the camera, don’t worry – you can always hire a spokesperson or actor instead.
Also, you can always produce an animated version to align with the message you’re sending to the audience. Find out what works best for your campaigns. You can then produce a product video that represents your product or message well.
5. Edit your video
Once you’ve filmed your video, it’s time to edit it. This is where you’ll put all the pieces together and make sure it looks good. You can add audio tracks, graphics, titles, and transitions to help improve the quality of your video.
There are plenty of user-friendly options for free and open-source video editors and video editing software online. However, you can always hire a professional and remote video editor or freelancer instead.
6. Publish and promote your video
Once your video is edited and ready to go, it’s time to publish it. Make sure to share it on social media and embed it on your website. You can also use video marketing platforms like YouTube or Vimeo to help get more views. Don’t forget to promote your video using paid advertising as well. This will help ensure that your video reaches a larger audience. Although, you can always opt out of paid advertising and choose to work on your video SEO so it can get shown when people search for your keywords.
7. Monitor your video marketing campaign
Finally, it’s important to monitor your video marketing campaign to ensure that it’s successful. This includes tracking how many views your video has and how many leads or conversions it generates. If you don’t see the results you want, you can change your strategy for your future campaign.
Video marketing is engaging and effective
If you’re looking to incorporate video marketing into your digital marketing plan, you’re not alone. In fact, 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.”
As more social media platforms gravitate towards video content, businesses need to keep up with the trend to provide engaging content that attracts customers. However, creating high-quality videos can be a lot of work. Still, it’s worth the results. By following this video marketing checklist, you’ll be able to produce great videos every time.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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