Lingering uncertainty surrounding the global coronavirus pandemic has unnerved many people, especially business owners. Entrepreneurs are used to taking risks, but the events of this year have made it difficult for many business owners to plan for the foreseeable future. Enduring volatility and unpredictability can make it difficult to move forward.

However, there are ways to keep moving forward, gain traction, and accomplish goals. More than ever before, relationship skills are at the forefront of business and can help you thrive.

1. Be of service

As the situation around the coronavirus continues to evolve, we are living life differently and learning as we go. Fear and anxiety can be overwhelming and cause additional stress. From personal finances to mental health struggles, people are facing a host of new challenges.

When you create a culture of service, you build trust with your team, customers, and vendors throughout the supply chain. To be of service is not synonymous with possessing poor boundaries. Boundaries are critical for relationships to thrive with healthy mutual respect.

What do clear boundaries look like while you focus on being of service? Consider a supplier who can’t fulfill an order on time:

“I know you’re doing the best you can. How about if you take some time to get your inventory in place, and I can lean on a different vendor until you are ready?”

Do you need to speak with a team member who is consistently late on their projects? Consider this approach:

“Allison, you’re talented, bright, and one of the best designers we have on the team. I know things are difficult right now, which has led to multiple projects being late. At this point, I want to brainstorm ideas about how we can support you so that you can meet deadlines. Your projects are important, and when they run late, it impacts the entire team. So let’s talk about ways that we can improve your workflow to get things in on time.”

To be of service does not mean you encourage poor behavior or unacceptable infringements of boundaries. It is a way to create trust and discover solutions that serve the business at large while being supportive of everyone involved.

Ask yourself, “How can I create a culture of service in my organization and leadership style?”

2. Open the lines of communication

As a leader and business owner, it is helpful to cultivate a communication style that focuses on what is going on with your team, both personally and professionally. This “ear to the ground” approach equips you to identify potential landmines before accidental detonation.

The process can include deep listening without judgment, collaborative discussions on solutions without competition, and offering an open door for ideas without encouraging venting. All of these examples can help you stay connected with your team and boost morale and confidence. A collaborative communication culture empowers everyone to focus on effectively solving problems together.

3. Take a team approach

Team members and customers need to feel like you’re all in this together when seismic uncertainty strikes. Their lives are already disrupted, so reinforcing the feeling that the stakeholders in your business are part of a team gives them more emotional security because they don’t have to face the situation alone. You need to iterate that everyone is in this challenge together and we’ve got this.

When your team feels that they are part of a bigger purpose, which is to push through this challenge together, they will focus on how to generate solutions in a collaborative and impactful partnership.

Kellee Marlow is an Impact Entrepreneur, Business Strategist, and Motivational Speaker. She built her career by embracing disruption and identifying innovative concepts and technologies that challenged people to think differently. Kellee created a science-proven catalyst mindset, focused on empowerment, innovation, and inspiration that guides people to realize their goals. As the founder and host of Spark, on KXSF.FM and 8+ global online platforms, Kellee pinpoints and shares the underlying value of the expertise from change-makers in psychology, wellness, business, and innovation with her audience. Kellee’s expertise has been published in media outlets including MSN.com, Yahoo Lifestyle, Redbook, and more. 

If the COVID-19 pandemic, now a global health emergency, has taught us anything, it’s that circumstances can change in an instant. It only takes scrolling through social media, talking to a friend, or turning on the news to see the countless lives being affected by the virus.

As the country prepares for the worst, many companies have proactively sent their employees home to work remotely. With the right business continuity procedures in place, this can be a smooth transition from a leadership standpoint. What about individual employees, though?

For some, the transition from the office to home is easy, stress free, and even welcomed. But for others, as the novelty of being home wears off, concerns grow about how long the situation will last. As the days stretch into weeks, the prospect of being home can quickly turn to drudgery.

If you find yourself counting down the minutes until your workday ends, being easily distracted, or are nervous about making the transition to remote work, this article is for you. These three tips will train your brain to adapt to changing times, provide a stable work environment, and help you crush your professional goals.

1. Designate a workspace

We’re programmed to think of our home as a place of relaxation, where we turn off our brain after a hard workday, recharge, and rest. Perhaps the biggest challenge of beginning remote work is that you are forced to switch your mindset regarding how you view your home. To counteract this, it’s important to set aside a workplace that is designated specifically for work.

Of course, the most ideal situation would be a separate room where you can shut the door to all distractions. Otherwise a desk or dining room table will suffice. Avoid sitting in your bed or on the couch, as these are objects associated with comfort and homelife. The main reason of having a designated workspace is to train your brain to switch into work mode, even when you’re at home.

Once you’ve established a workspace, make sure to set boundaries. Be intentional about entering “work mode”. If you have roommates, children, or a spouse, let them know when you are starting work, and turn off the TV and put away your phone. Be intentional about telling your brain that you’ve left home and are now at work. Essentially, you want to recreate as much as possible the feeling of going into the office as you would on a regular day.

A designated workspace and consistent boundaries help you change your internal mindset and get over the initial distraction that can result from working at home.

2. Keep a detailed schedule

Good organizational skills go a long way in training yourself to adapt to a new work environment. Begin each morning like you normally would by getting up at a set time, eating breakfast, getting changed, and going through the motions of getting ready for the day.

When you begin work, keeping to a detailed schedule will help you optimize your time. Setting goals for yourself, no matter how small, also give you motivation and help you keep track of what you need to get done. For many people, working from home is difficult because you no longer have the accountability of your coworkers or boss standing nearby. It can also become easy to slip into bad work habits, especially when no one else is watching. This is where keeping to a strict schedule can help.

It’s equally important to designate time in your day for breaks. While many people have trouble staying on task, there are also those who will struggle knowing when to relax and take a break without the usual rhythm of office life to guide them. If you find yourself in this category, make sure that you schedule breaks into your day. You can take a quick walk outside, get a snack, or step away from your computer screen for ten minutes to give your eyes a break. You may find it easy to ignore the fact you’ve been sitting for five hours straight when no one else is around to remind you that time is passing.

When you’re starting out, be as strict and detailed as possible with your schedule. Until you slip into a regular workflow, the consistency of a schedule teaches you to adapt to a new situation. It’s important to make sure you’re focused and working hard during designated times, and then reward yourself with a chance to breathe and relax before moving on to the next task.

3. Daily communication

When working from home for the first time, the silence and absence of your coworkers alone can become a distraction, and it can also take a toll on your mental health. It’s easy to feel disconnected the longer you’re away from your familiar work environment.

Make it a point to check in with your manager and coworkers, whether it’s a quick social call or a more in-depth conference call to discuss any goals and tasks that you have for the day. Sharing daily conversations with your team reminds you that you’re not alone. It also provides an accountability factor to help you stay on track. Social connection will help foster the idea that you’re part of a team and are still contributing to the success of the company.

During a stressful and frustrating time of social distancing and isolation, creating a space where you can interact with others, even virtually, can greatly boost your mental health and help you stay motivated. From a professional standpoint, staying connected during a time like this is also important as guidelines and work procedures change by the day.

When you take the time to check-in with your team and manager, you’ll provide yourself the security and peace of mind to know that you have all the information you need to succeed.

Time to Get to Work

Now that you’ve designated a workspace, set boundaries, and made a detailed and goal-oriented schedule, it’s time to go to work.

It’s going to take practice. These are helpful suggestions to self-motivate and get the most out of your day, but the truth is everyone is different and will respond differently to being home. Part of the struggle is finding out what works for you. If you find another way to optimize your remote work experience, then go forth and use it.

However you choose to structure your day, it will be an adjustment from working in the office. Inevitably you will face different distractions at home, especially if you have children out of school, or a spouse who is also working from home. Remember to be gentle with yourself and those around you during this transition. In the face of the COVID-19 pandemic, we’re all trying to figure it out as we go along.

The most important thing is that you just get moving and continue to structure your days as you would in the office. Stay consistent and make sure that you surround yourself with the support you need from your manager and team. It won’t always be easy, but it is possible to train your brain to adjust to a new work environment, and to continue to produce excellent work from home.

Monica Eaton-Cardone is an international entrepreneur, speaker, and author. She possesses more than two decades of experience in the eCommerce space as both a merchant and service provider, and is one of the world’s leading experts on payments and consumer disputes. Monica is the Co-Founder and COO of Chargebacks911®, a global risk mitigation firm helping online merchants optimize their profitability through chargeback management. Chargebacks911 has more than 350 employees globally, with offices in North America and Europe. 

Millions of companies around the nation are temporarily closed due to the COVID-19 pandemic. There are many things business owners could do during this time, outside of pivoting their business models, focusing on revenue-generating activities, and strategically planning for the months ahead.

One worthwhile idea to consider is how to make your business better than ever, while public health measures are in force to support the gradual rollback of social distancing regulations. Now is a good time to consider company branding and your brand image. Take steps to ensure your business emerges with a fresh appeal that helps it stand out from the rest.

“Many businesses have no choice but to close right now, but they absolutely should use that time to make business improvements,” explains Nicholas Ingram, a professional creative consultant, and owner of Black Mansion Design Studio, a full-service branding and creative design company. “Most need to improve their branding and creative efforts, but never have the time. Well, now they have the time, and by doing it will emerge stronger than ever.”

Here are five reasons why Ingram says now is the perfect time for businesses to give their company a new creative look:

1. Clarify your direction

Many business owners are not sure what will happen when they reopen. Rather than waiting to see what happens, creating a branding plan can help you gain more control of the outcome. Creating a fresh new image and will provide you with direction when you get the green light to reopen your doors.

2. Stand out from the crowd

Every business that wants to be successful must have a way to stand out and differentiate themselves from the competition. The best way to do that is through their branding.

3. Build trust

People do business with companies that they trust. When you take the time now to hone your brand image, you will help to re-establish trust when you open back up. Brand trust is essential in uncertain economic times.

“If consumers trust a brand they also exhibit behaviors that demonstrate loyalty. Some 8 in 10 US consumers (82%) and three-quarters (75%) of global respondents say they will continue to buy a brand they trust, even if another brand suddenly becomes hot and trendy,” according to MarketingCharts. “They’ll also advocate on the brand’s behalf, with a large majority (76% globally, 78% US) saying they always recommend the brand if someone asks.”

4. Motivate buyers

Given the nature of the current COVID-19 public health crisis, it’s wise to assume a majority of consumers will be a little hesitant. One way to motivate your audience to engage with your brand is to prove that you are fresh, confident, and focused on societal and consumer concerns.

For instance, a MarketingCharts survey found “Close to 7 in 10 consumers surveyed (69% globally, 67% in the US) listed societal-focused concerns as to why trusting a brand they buy is important.” A branding overhaul and branding goals can help in this area.

5. Turn lemons into lemonade

A change in company-wide practices and temporarily closing your doors to help #flattenthecurve of a global pandemic with community-level implications is the equivalent of being handed lemons.

But that doesn’t mean you have to fold your arms and frown with a sour face. You can turn the lemons into lemonade and create something wonderful. By using the downtime to make business improvements, you will increase your chances of success once the doors are back open.

“Business leaders can either use this downtime to do nothing to help their business grow, or they can use it to hone their creative image,” added Ingram. “Taking a proactive approach to revamping your creative image right now can go a long way in paying dividends when you open your doors once again.”

Well, the ‘C’ virus (a.k.a. COVID-19) is on my mind again. Even though the conventional five stages of grief are considered to be rubbish by many psychologists, the first stage of grief –– denial –– rung true for me.

Like many, I was in denial.

A 24-hour news cycle inundates us with terrifying headlines. It can also be difficult to parse out what to take seriously and what to, more or less, ignore.

I was busy. I was happy with the direction of my business and personal projects. And I had exciting plans for the Spring and Summer. Upending my entire life because of a global pandemic was the last thing on my mind.

I just didn’t want to believe it.

It was easier to ignore it –– until I couldn’t.

I felt the anxiety and tightness in my chest, starting to brew. As days passed, reality set in, and I started to panic. It wasn’t long before denial was simply no longer an option.

Businesses sent workers home. School districts closed. Restaurants stopped serving dine-in customers, and some even revamped their entire business model. Grocery store shelves started to empty. The price of gas continued to fall, and the stock market started to fall even more rapidly than during the Wall Street Crash of 1929.

All of my social media news feeds were flooded with articles, posts from friends, family, and other small businesses, about COVID-19. It became abundantly clear that I had to realize that this was indeed going to affect everyone and everything I hold close to my heart.

Amid the frenzy, I knew I had to do my part and take action. After the initial denial and panic, I took action. Despite my anxieties, I had to act.

Look for the helpers

I knew I needed to serve my family, friends, myself, and my clients differently than ever before. So, I allowed my fear to motivate me –– I made plans.

I contacted clients. I prepared my business for the uncertainty ahead. As the owner of a photography studio, promoting family sessions and other photography just doesn’t seem right at this time.

Inspired by other U.S.-based photographers, I recently started my Sidewalk Sessions Project. I’ve been driving around South Eastern Wisconsin and collecting donations for the Hunger Task Force –– in trade for snapping a family photo from a safe distance. In just three days, I’ve collected $1,044 in donations.

Acknowledge the silent pain

I knew I had to stay strong for the long-term well-being of my business, relationships, and sanity. I was able to acknowledge that, even though it was terrifying. Amidst the silence of social distancing, sorrow and fear washed over me.

The world has slowed down, and almost everyone is at home –– shut away from the outside world. For better or worse, this leaves us alone with our thoughts. It’s been in this quiet that my emotions have come to the forefront.

I can’t help but openly cry. My eyes have been glossier than a new coat of nail polish as of late.

I cry because I’m both sad and afraid. I fear for the business I’ve worked so hard to build. I fear for my family (particularly those who are older or have preexisting health problems), friends, and their families. I weep for people all over the world who’ve lost loved ones and those who may still lose them before this crisis is complete.

I’ve recognized that it’s okay to feel big emotions.

The uncertainties of our journey are palpable

Even though I’m practicing social distancing, I’m not alone. I believe in humanity. I believe in empathy. I believe we will get through this. I also believe that it is okay to not be okay.

While we’re on an uncertain journey, it’s okay to feel everything. I’m working (to whatever extent possible) to keep my businesses organized and afloat. I know I can do it, and I hope to inspire others in my situation to do the same.

There is great strength in vulnerability. These are scary, unprecedented times. It’s only natural that I cry, beg for kisses from my doggies, or hug my husband a bit tighter.

Ren Lenhof is a Milwaukee, Wisconsin-based photographer and blogger who has been featured on Martha Stewart, Huffington Post, West Elm, Pepsi, and more! Check out her lifestyle blog and photography at housefur.com.

On January 30, 2020, the World Health Organization (WHO) declared the coronavirus (a.k.a. Covid-19) outbreak a global health emergency. In an instant, life and business as we knew it would change for millions across the globe. As we adapt to this public health crisis, remote working initiatives have expanded as communities comply with shelter-in-place and stay-at-home orders to fight an accelerating pandemic and #flattenthecurve.

Pandemic shift: Working from home is the new normal

Where do we go from here? For many of us, working from home is the new normal for the foreseeable future. The days ahead are filled with uncertainties, yet it’s possible to live and work above the fray. Whether you are a small business owner, employee, or student in pursuit of higher learning, there are practical tips that can make working from home less stressful, and more empowering.

In partnership with Dell Technologies, we’ll tackle four key areas designed to empower you as you work from home. Whether you’re in the thick of it or trying to find your bearings, these mindset, workspace, technology, and productivity tips will ease your anxiety and help you stay connected and inspired wherever you are.

 

Table of Contents

• Mindset
• Workspace
• Technology
• Productivity

Mindset

Living amid a pandemic threat can make us feel sad, hopeless, overwhelmed, stressed out, unfocused, and even disrupt our sleep. As Covid-19 spreads through our communities, widespread social distancing is thought to be one of our best weapons against widespread transmission.

We collectively avoid office spaces, cafes, and gatherings, while increased social isolation among millions of Americans harbors rising mental health concerns. As we consider the tight link between social isolation and depression, working on our mindset can minimize the onset of situational depression –– the short-term, stress-related type of depression associated with this traumatic event.

While we work from home, we cannot ignore the unintended consequences of social distancing and the impact on our mental health. Cultivating the right mindset––one of clarity, focus, and peace can make working from home more enjoyable, productive, and less frantic. Here’s a look at four solid ways to renew your mind daily.

Disconnect from stressors

What’s stressing you out? Perhaps it’s high consumption of social media along with your morning coffee? Maybe it’s a blaring TV, more daily meal prep, hyperactive pets, homeschooling duties, confinement, or a general sense of uncertainty. Environmental stressors can wreak havoc on your mindset. Identify what triggers stress and minimize your exposure. This could include powering down your phone, monitoring social media intake, watching less news, investing in Bluetooth headphones (for family members who watch a lot of TV), or simply sitting on your patio to pause, reflect, and breathe.

Breathe like a Navy SEAL

Take a deep, physical breath. Slow down and create some form of space, both physically and in your mind.  Use mindful breathing techniques when you find yourself in the throes of an anxious state. Box breathing, a breathing exercise used by Navy SEALs to remain calm in stressful situations, is a game changer. Give it a try!

Journal and reflect ­

The Covid-19 pandemic continues to spread as it rattles financial markets, upends local economies and will result in thousands of deaths worldwide. This would make any normal person anxious. Now is the time to practice radical self-compassion. This moment calls on us to not only care for others but to also be gentle with ourselves. Journaling is a proven way to clear your mind. Write down your thoughts and feelings to understand them more clearly. This provides an opportunity for constructive self-talk and can help you pinpoint negative thoughts and behaviors. Keeping a journal helps to create order when your world feels like it’s in chaos.

Connect, connect, connect

Working in solitude or from the same space can start to feel a little claustrophobic after a few weeks. It can get lonely. Be ready for that, and schedule a FaceTime lunch date, a video chat with a friend, or an online exercise class. Use WhatsApp and Google Hangouts — all means possible — to stay connected to what you enjoy and anyone who matters to you. Especially those who induce a sense of calm rather than chaos. People need to hear your voice — and vice versa.

Workspace

We’ve had to reinvent the way we work, as new challenges and environmental factors arise. Not everyone has a designated home office, but it’s critical to have a private, quiet space to run your business, complete daily tasks, or concentrate on your online courses. Here’s how to get started.

Set up a functional, creative and clean workspace

First, create a functional space. If you can, separate your work area from your personal spaces and use it just for work, not for other activities. Utilize a spare room or invest in a partition or modular room divider.

The goal is to create a private workspace that is not monotonous and encourages creativity and interaction. To cultivate creativity, hang a whiteboard to brainstorm your next big idea, reduce clutter (a direct contributor to stress). Then, add touches of inspiration, a poster with your favorite quote, new art, or a gallery wall of achievements or future travel plans on a vision board. Optimizing for creativity is a process that removes structures and restrictions. Nothing—not even a global pandemic—can stop human creativity. We just have to adapt.

“Nothing—not even a global pandemic—can stop human creativity. We just have to adapt.”

Lastly, create a green zone that keeps viruses and anxiety at bay. Keep disinfectant wipes on-hand, consider purchasing a humidifier to keep germs from spreading, and open windows to keep the fresh air flowing. Also, add a few new plants to your space. Greenery is shown to increase happiness and boost productivity by a whopping 15%. That is, in addition to providing valuable extra oxygen and overall cleaner indoor air.

Get the internet speed you need

As millions of people spend much more time online, internet usage is on the rise. The need for quality high-speed internet is essential. A majority of work activities will be carried out online, and your home internet service may not be up to snuff.

If you have kids, their FaceTiming and Xbox habits may slow your connection and download speeds. Perhaps your partners’ Netflix streaming has tripled in recent weeks. Upgrading your Wi-Fi router can provide an instant fix, or you can consider upgrading your plan for the time being.

Technology

When you’re working from home, you need the right technology to stay connected along with seamless solutions to keep your productivity at its peak. At Dell Technologies, more than 65% of their global team members work in a flexible capacity, so we know you can rely on their expertise in empowering your productivity wherever you are.

From mobile adaptors to laptop bundles and more, here’s a look at our top tech picks to help you stay connected, conduct smarter meetings, and work from home with more agility.

Vostro 15” 5590 Laptop Bundle

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Dell Pro Stereo Headset USB

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Dell USB-C Mobile Adapter

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Dell S-Pro 27” Monitor

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Productivity

As we strive for increased efficiency, let’s also seek simplicity: Identify the essential. Eliminate the rest. Here’s a look at three ways to embrace productive simplicity.

Create a distraction-free zone

Distractions don’t look like distractions until they finish distracting you. If you have a barking dog or a jack-hammering neighbor next door, consider investing in noise-cancelling headphones.

Next, manage your apps and notifications to reduce distractions. Pausing apps and customizing when and how you get notifications can help you stay focused. For the pro’s, it’s time to create device-free zones and times. Designate times of your day or spaces in your home to be device-free. This small step can reduce the urge to check emails and notifications.

Improve time management

As Benjamin Franklin once said, “Lost time is never found again.” So how can we reclaim our time and manage it better? First, create small daily goals and prioritize them using your favorite desktop planner or task management app. Consider breaking down goals, even the big ones, into smaller tasks that can be accomplished more effortlessly. As a result, each task requires focus for a shorter period.

Next, support your small steps with the right apps. For example, download Be Focused, an unobtrusive task planner with a built-in timer. Not only will it help you stay focused on the task at hand, but it also lets you track your progress and gain new insights about your workflow.

Unplug and play

Unplugging can seem counterproductive, but non-work and ditch-the-screen activities can help free your brain up to focus on your next task. For at least 30 minutes a day, get in a daily workout, go for a run or bike ride, play with your pet, do puzzles with your family or keep your mind sharp with a game of chess. A brief 15-minute walk is also a great way to foster a free flow of ideas. Physical activity is a natural mood lifter. It relieves stress, anxiety, depression, and anger –– and right now, you’ve probably experienced all of the above.

We’ll get through this

Living through a pandemic is a shock to the system, and it’s awkward right now, so we need to take some time to get used to it. But when this is over, how we work, collaborate, and connect will have shifted. Use this time to work on your mindset, improve your workspace, access the best technology, and discover your productivity zone.

In the face of uncertainty and unpredictability, there is still room for a bit of optimism, plans, and hope for a future –– better days ahead.

No matter where your work takes you, Dell Technologies is here with seamless solutions to keep your productivity at its peak. Wherever work takes you, we’ll be there.

To say the world has collectively been through the wringer in 2020 is an understatement. The beginning of a new decade has brought a fresh start, opportunities, and the weight of an unprecedented public health crisis, a major cause of individual stress and societal disruption.

On January 30, 2020, the World Health Organization (WHO) declared the coronavirus (Covid-19) outbreak a global health emergency. In an instant, life and business as we knew it would change for millions across the globe. Since then we have witnessed a tremendous level of suffering and growth during these challenging times in the face of sudden and long-term changes.

Pandemic SMB recovery will be easier for some, harder for others

The coronavirus pandemic has changed the world in many ways. Practically every aspect of life, in respective industries, has been impacted by the global health crisis and its ripple effect. As we seek a new path toward restored normalcy, in new forms, we will certainly return to our lives and businesses, fundamentally changed.

As industries grapple with the long-standing weight of a pandemic and the resulting impact, the return to business as usual will be easier for some and much harder for others.

It should come as no surprise that some industries will take years to get back to their pre-pandemic normal. Many in those industries are small businesses, and their recovery may take even longer, if at all.

The pandemic impact on media an entertainment

The entertainment industry spans the globe, thus the impact of a global pandemic has been brutal. No element of the arts, entertainment, and recreation industry was left unscathed, from the shutdown of a casino, to film/TV production sets, postponed music festivals, and theaters around the globe.

“The recovery phase will likely require M&E [media and entertainment] companies to have the determination to confidently move forward. But to thrive, companies may need to break old models and build new ones that support a return to growth,” according to Deloitte analysis.

What to expect moving forward

How can companies and leaders can reset for growth beyond coronavirus? This is the million-dollar question for many SMBs. While strategies will be unique, with everything disrupted, going back to the same old thing is a losing strategy. The strongest companies across industries are reinventing themselves. Industries

As countries prepare now for the largest simultaneous global public-health initiative ever undertaken with the distribution of a vaccine, industries (especially retail and entertainment) will undoubtedly welcome the possibilities for a less socially distanced future.

Our most beloved industries were hit hard, but like the human spirit, they too will persevere. It will take a collaborative effort and support as we pave the way toward a Covid-free future.

Craig Lebrau is the CMO of Media Insider, a Wyoming-based PR company that aims to disrupt the way companies communicate their brand in the digital era.

We are living through a global pandemic. There’s no escaping this reality. Communities across the world have ground to a standstill. Businesses have closed their doors (some indefinitely). Daily commutes now consist of movement from the bed to a home office or workspace. Every industry has felt the impact of this global health emergency in one way or another.

It’s an abrupt and necessary transition.

The days ahead can seem confusing as we shift our work mindset from offices to home, manage daily distractions, and juggle new obligations. As many of us get used to working remotely, we must stay on top of our daily responsibilities. Here’s a look at five ways to increase productivity while we work remotely and face the realities of COVID-19.

1. Set up a workstation

Prolonged remote working requires an in-home workstation. Since most of us will be in quarantine, or under some type of shelter in place order, it’s beneficial to set up a workspace that is 100% dedicated to working.

For starters, invest in the right equipment. An ergonomic office chair and a desk at an appropriate height are great home office additions. You could also invest in a standing desk if sitting isn’t ideal for your back. If you aren’t able to invest in new office furniture, improvise with what you have at home. Create a dedicated workstation that fits your unique needs.

2. Establish a routine

Working from home can be exciting at first, but after a while, a lack of routine can be a tremendous productivity killer. This is why establishing a routine is necessary.

We easily develop a routine when we commute to an office: we drive to work, work at our desks, eat lunch, go back to our desks, and then go home. But as we navigate working from home, that daily routine can easily slip away.

Establishing a schedule and sticking to it is a habit that will increase your productivity. Without it, relaxation and work become intertwined, and it’s hard to differentiate the two. Treat every day as if you’re going to the office. Instead of going outside, your office is your kitchen table, patio, or home office.

3. Prioritize self-care

Productivity is important, and so is self-care. Remote working is easy and a lot can be done, but it can also take a toll on your mental health. As the world grapples with COVID-19, it’s especially important we take care of ourselves as we each do our part to #FlattenTheCurve.

Social distancing can affect our minds profoundly. During this time, take breaks. Remind yourself this won’t last forever. If it becomes too much, take a walk outside, call a friend, or get some exercise. A little break every now and then is healthy and it can even increase your work energy.

4. Minimize distractions

When we are at home, there are distractions. There may be pets running around, kids playing in the next room, or a TV blaring in the background. Without the office culture surrounding you, it’s easy to be distracted in your own house while working.

If you notice yourself becoming distracted, here are some ways you can refocus:

• Turn on white noise
• Put on headphones and listen to things that help put you in the working zone
• Take a coffee or tea break
• Go to an isolated room
• Set productivity timers

All of these actions are a great start to get you back on track.

5. Establish boundaries

Last but not least, establishing boundaries is another way to increase productivity. Once you proactively address distractions, create a routine, and create a workstation, it’s time to address them.

Boundaries can include working from a different room in your house or apartment, hanging a do not disturb notice on your door, activating Airplane mode on your phone, or simply telling your family your work hours are essential and you need to be alone at specific times. This will help your work-from-home mentality and get you on track for more focused and productive days ahead.

Hank Stout co-founded Sutliff & Stout, Injury & Accident Law Firm, to protect and pursue the rights of people who were harmed by the carelessness of others. Mr. Stout is Board Certified in Personal Injury Trial lawyer who has been actively trying cases for over fifteen years. In recognition of his accomplishments and results, he has been selected by Thompson Reuters as a Super Lawyer since 2014 (a distinction given to less than 1% of the lawyers in the state of Texas) and has been selected as Lead Counsel.

Most CEOs would nod that the digital revolution is underway, but plenty haven’t fully understood what this means for their sales efforts. Here are five guidelines to ensure that your business is the “disruptor,” not the “disrupted.”

COVID is accelerating the transition online—even for B2B enterprises—which means that CEOs need to ensure their sales teams have the digital skills and the tools of engagement to win buyers, all without straying from the timeless principles that still apply.

It’s been a while since anyone argued that “dialing for dollars” is still the best way to boost sales, but there are some holdovers that think while digital has its place, the real work is still grounded in “boozing and schmoozing.” But over the past year, COVID-19 sped up the migration towards a digital approach, with more people working remote and relying exclusively on online methods to make buying decisions.

For some, it’s a whole new world, but that doesn’t have to be a threat. There are amazing tools available for those willing to learn a better way to apply what they already know. The future looks bright given what technology offers today, provided, of course, that CEOs, Chief Sales Officers (CSOs), and their staff embrace this new platform along with its new rules.

1. Lean into the digital transformation

Even before the pandemic shoved everyone on to one never-ending Zoom call, it was evermore clearer buyers were doing their initial research online, not just for B2C companies, but B2B as well. For example, one popular Google report claims 63% of shopping occasions begin online.

This means that a great website isn’t a luxury, but a necessity. Although, it’s been the new first impression for some time now. In fact, businesses should test sample home pages with real customers to discern the best version- that’s how important it is.

But COVID is accelerating B2B’s merging with B2C standards, as few people are eager to build relationships face to face at the moment. And if anyone is concerned that this is a momentary shift, they should know that many of their peers aren’t treating it as such.

A Forrester report predicts that in 2021, B2B sellers and sales leaders will continue to evolve their methods and strategies in the face of pandemic-related challenges: 40 percent of B2B reps plan to modify their tactics to adapt to remote selling activities, and 57 percent of B2B sales leaders plan to make deeper investments in tools with Al and automation.

“40 percent of B2B reps plan to modify their tactics to adapt to remote selling activities, and 57 percent of B2B sales leaders plan to make deeper investments in tools with Al and automation.”Forrester

B2B enterprises might feel as if website chatbots and calls to action are pushy, but that’s precisely the engagement buyers expect. They want third party validation and a message that is comprehensive and compelling. The soft sell tactics that might be smart in person, will only get drowned out online, where the struggle is to be seen and most importantly, comprehended. Digital has been the tip of the spear for some time, and the pandemic made this fact impossible to ignore.

In fact, a recent Gartner study claims that over the next five years, an even greater rise in digital interactions between buyers and suppliers will break traditional sales models. They predict that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

2. Create a digital customer experience

Plenty of companies use CRM tools as a data repository, but that’s not the kind of technology we’re talking about here. Gartner defined three key areas of technology no sales professional should ignore: hyper-automation, digital scalability, and AI.

“Hyper-automation” refers to the effective combination of complementary sets of tools that can integrate functional and process silos to automate and assist business processes. In short, this is moving more customer interactions online, into a digital channel. Chatbots have proven quite effective and customers are growing fonder of these instant, if automated, exchanges early in their buying process.

“Digital scalability” is the concept of using technology to cope with the increasing volume of customer interactions and sales work. The demands for swift and accurate targeting and contact are only growing, but there’s technology out there today to help. If hyper-automation helps with tasks, digital scalability is the application of that automation to speed up the entire process, across the entire sales operation.

“Chatbots have proven quite effective and customers are growing fonder of these instant, if automated, exchanges early in their buying process.”

Gartner admits that “AI” is only a concise, catch-all term that denotes the shift from highly analog decision making to automated, algorithm-based decision making. This means that decisions that might once have been based solely on hard-won experience are grounded in data and analytics. In fact, salespeople can use engagement tools that target the best day and time to call someone in each industry. That kind of intelligence might have been almost impossible to get without weeks (or even years) of trial and error.

But for all the promise of these technologies, it still requires an investment of time and resources, along with a willingness for staff to build these digital skills. This isn’t simply about knowing a piece of software, but a fundamental shift in the approach, one that centers the process on the digital experience, tapping social influencers for third party validation, sharing articles of interest, etc. It’s about building these connections digitally now.

3. Reinvent sales and marketing

Marketing professionals have long understood that they need to be omnichannel, but now companies need an omnichannel salesforce as well. Sales and marketing need to work hand in hand, becoming a single discipline, known in some circles as “Smarketing.” Marketing is integral in helping the salespeople pick the right part of the pond to fish, the right bait, and even the right gadget to help track the fish one can’t see.

Marketers have long understood the power of data and analytics and already revolutionized their discipline because of them. Now salespeople have new tech to revolutionize their craft as well. There are systems to track calls, and automate a playbook for following up on leads, and real time visibility in the sales pipe.

“Marketers have long understood the power of data and analytics and already revolutionized their discipline because of them. Now salespeople have new tech to revolutionize their craft as well.”

There’s even conversational analytics that can vet a sales call that was recorded and determine its effectiveness. That salesperson veered off script too much, or didn’t let the customer speak, or a recording of a leading salesperson could be a model for others to follow.

What this tech does is add the same layer of rigor that’s been the standard for marketers for years, and it allows the entire marketing-to-sales process to be closely monitored and refined at every step along the way.

4. Develop a strategy before execution

That is not to say that these great new tools replace what marketers do. A company can have all this tech, but if the branding, messaging, and positioning hasn’t been properly developed, all they do is get the company to that next “no” faster. Initially, businesses need to focus on branding, on the value proposition, on making sure that it’s all supported by robust market insight.

Number one is still knowing what the customer’s pain points are, and then, communicating the value to the end user. Then it’s time to build a great website with a call to action and continue to build content out, such as eBooks, and third-party validation. All technology does is add speed, rigor, and visibility to the process, which allows businesses to get smarter because it becomes a virtuous feedback loop.

5. Stay close to your principles

In some ways, this revolution is nothing more but a new way to do what salespeople have done since the first man convinced the guy in the cave next door that he could use a wheel too. Building trust, nurturing relationships, delivering value, communicating a value proposition that resonates, these are still happening with a chatbot, a Twitter feed, digital ads, or emails. And as much as these tools speed up a process, that still means a salesperson needs to be pushing that process along, day in and day out. The “hustle” has been transformed, not eradicated.

There are a lot of second and third generation companies that don’t appreciate what it takes to build the top of the funnel. There might be more smarts, or better technology, but there isn’t the momentum that created the founder’s exponential growth.

One company was debating whether to invest $10,000 on an industry conference, and while some junior folks were planning several meetings to discuss the ROI, the 74-year-old founder decided to do it after a single afternoon’s consideration. It was a risk, but that veteran was willing to take it. And then they used all the data analytics available to make the most of that conference.

That’s the best approach of all, to keep the old school values of decisiveness, ambition, and a little intuition, and apply them with the most innovative technology available. Get that additional speed, rigor, and visibility, without ever forgetting the goal is a business that performs so well, it’s still around for that next revolution.

Bottom-line

Over the past year, COVID-19 sped up the migration towards a digital approach, with more people working remote and relying exclusively on online methods to make buying decisions. Most CEOs would nod that the digital revolution is underway, but plenty haven’t fully understood what this means for their sales and marketing efforts.

For some, it’s a whole new world, but that doesn’t have to be a threat. There are amazing tools available for those who are willing to learn a modern way to apply what they already know. If executives embrace this new platform and ensure their teams have the digital skills to win online buyers, then the future will be bright.

Don Lee is Partner & CMO with Chief Outsiders, the nation’s leading fractional CMO firm focused on mid-size company growth. He Works with CEOs to accelerate growth by developing and implementing marketing strategies aligned with the organization.

When it comes to controlling the spread of Covid-19, many countries have proven there is a chance to make things better before things get much, much worse. However, others appear to be squandering the opportunity. As nations around the world grapple with the pandemic, nothing could be more comforting than knowing you have every opportunity to improve your health and wellness.

Given the SARS-CoV-2 virus, responsible for Covid-19, attacks your immune system, you should take every opportunity to fortify your health and ensure no resource goes underutilized –– especially when it comes to gut health.

A healthy gut is a strong defense

The Covid-19 virus attacks like no other ‘respiratory’ infection, wielding such a diversity of outcomes on so many different organs. Its ability to wreak havoc from head to toe came as a surprise to the medical community. Patients with severe Covid-19 “suffer a runaway inflammatory response and, often, clot formation,” while some patients, “had to have their gut removed,” according to Stat News.

New and overwhelming evidence confirms “the virus also attacks platelet-producing cells, which produce extensive clotting in the veins and other small blood vessels of patients’ hearts, kidneys, liver, and lungs.” The extreme inflammatory response results in” patients with severe Covid-19 illustrating a high incidence of cardiac arrests and arrhythmias,” scientists at the Perelman School of Medicine at the University of Pennsylvania have found.

It’s estimated that 80% of our immune cells exist in the gut. “The link between gut microbiota and human health is well-recognized and described,” in numerous studies over the years that “explain the mutual dependence between humans and their gut bacteria.”

Notably, “the coronavirus infects cells that line the inside of the large and small intestine, called gut enterocytes. That likely accounts for the diarrhea, nausea, and abdominal pain that about one-third of Covid-19 patients experience, said MD Anderson’s Maitra: “The GI symptoms reflect physiological [dysfunction] of cells of the lower GI tract.”

These findings can be added to numerous global reports that reveal a multitude of surprising injuries in COVID-19 patients.

Why probiotics?

A growing body of research confirms the importance of the gut microbiome, which plays a very important role in your health by helping control digestion and its overall benefit to the immune system.

As a result, innovation and progress abound to provide therapeutic solutions for many of the health issues that affect us today. One important area of focus is the use of probiotics to aid in nutrition as an adjunct therapy.

Probiotics, live microorganisms that restore gut flora, offer a good form of therapy to keep our gut microorganisms in check. They also aid digestion by aiding in nutrient absorption. The biggest takeaway, however, is that probiotics overwhelmingly contribute to immune function.

When considering how to optimize wellness, personalized probiotics can improve immune responses to ultimately mitigate the frequency and severity of inflammation. Functionally targeted probiotics are designed to counter chronic illnesses that affect approximately 45%, or 133 million Americans (even before the global spread of COVID-19).

Creating optimal health and wellness

Probiotics are considered “good” bacteria and is found naturally in foods and some supplements. If you prefer a natural means to functionally target the root cause of chronic ailments, they can help you feel your best.

Bacteria were once thought to be unwelcome invaders, yet, not all bacteria are harmful. “In fact, our bodies are home to an estimated 100 trillion good bacteria, many of which reside in our gut. Not only do we live in harmony with these beneficial bacteria, but they are actually essential to our survival.” Scientific research continues to show a symbiotic relationship between our bodies and microbes living within us.

Before adding probiotic supplements to your wellness routine, it’s good to know if and how they are beneficial to your body. Start with a proper analysis of your gut bacteria. Next, seek out a probiotic brand that offers microbiome analysis in an ISO certified laboratory. And verify the authenticity of the brand.

The goal is to optimize your wellness with functionally targeted probiotics, which means you should take a personalized approach. For instance, your demographic and psychographic information can be used to arrive at a personalized probiotic solution designed for your specific health and wellness needs.

Meanwhile, ensure your privacy is taken into account, including data confidentiality and results. Your service provider must be able to separate your personally identifiable information (PII) from protected health information (PHI). The use of multiple layers of encryption and access protection is a necessity.

Trust your gut

Every individual has a unique set of gut microbes, and data is vital if you want to effectively optimize your wellness. The microbial composition of your body revolves around factors that are individual to you: such as diet, age, lifestyle, ethnicity, and overall health, among other determinants.

A great deal of research has been performed on probiotics, but much remains to be learned to reap the full and inherent benefits. However, there is ample in-market proof that functionally targeted probiotics can help many people on their path to optimal wellness.

Hazel Hargreaves is a content writer on a mission to help entrepreneurs and small business owners build a strong online presence with high quality and shareable content.

The World Health Organization (WHO) declared the novel coronavirus (a.k.a. COVID-19) a global health emergency on January 30, 2019. Since then, it has radically reshaped our world. Massive changes have been encouraged within society as previously beloved cultural and economic institutions were compelled to temporarily shutter amid a highly infectious and stealth contagion.

While many eagerly follow the news for the latest findings, few pay close attention to how COVID-19 is disrupting the disruptors themselves. Industries have taken a hard hit in recent months. Here’s a look at how COVID-19 is disrupting the disruptors and how they’re reacting to the pandemic among us.

Startup accelerators are concerned

Startups and the accelerators designed to help them grow and go-to-market are generally not poised to endure sizable losses and downturns over a long period. Many startups simply lack the capital and established consumer base to endure lengthy pandemic-induced slow-to-no-sales periods. They’re the first to close up shop when the economy constricts. Meanwhile, accelerators find themselves deprived of revenue once startups feel the burn.

Accelerators like Y Combinator, a U.S.-based seed money startup accelerator, are finding it necessary to pivot in ways that may diminish short-term benefits such as access to mentors, other founders, and potential investors. “As outbreaks of Covid-19 force schools and businesses to temporarily shut down, YC is grappling with the possibility that it may have to run its summer batch entirely online,” according to Wired.

This means that highly coveted YC connections are likely to be few and far between in the coming months. The loss of networking opportunities will be profound as entrepreneurs, mentors, and investors who would usually rub shoulders with one another are now socially distanced.

Supply chains are destined for restructuring

No industry is immune from the supply chain disruptions caused by COVID-19 –– especially those which are labor-intensive. A quick review of the most vulnerable industries reveals how warehouse and transit companies have had to reshape operations in the face of growing digitization and are now forced to evolve yet again.

As employees and local communities succumb to the disease, supply chains (especially those with connections to China) will continue to bear a large brunt of the pandemic. As a result, many companies have adopted operational measures to ensure the health and safety of their employees. These new standards directly impact transportation, logistics, and consumers. The shift is felt among customers as companies experience operational delays in terms of order processing, shipping, increased call center volume and extended wait times.

Alternative manufacturing hubs like South Korea were not immune to the impact of COVID-19, though their mitigation strategies have garnered international recognition for efforts to #flattenthecurve.

Coworking is in turmoil

The coworking model hasn’t been around to witness an economic shock quite like this one. Many coworking spaces have closed their doors to members and working from home is the new normal for many. Coworking operations were simply unprepared for this seismic shift in work culture.

“To weather this uncertain storm, coworking operators are under pressure to reevaluate their operations and come up with new business models, sanitation practices, and flexible solutions for their members as quickly as possible.” Meanwhile, the need for social distancing practices in the foreseeable future is a wakeup call to coworking companies that have experienced immense strain on financial resources.

Companies like WeWork brace for a seismic work culture shift

For example, there is now widespread speculation about whether COVID-19 will be the end of WeWork as it adds to the stress of a struggling company formerly beleaguered with negative press and poor employee relations.

To add to a list of growing issues, WeWork skirted a New York State mandate in late march for all non-essential businesses to shut their doors, by claiming it is an essential business. The decision to remain open despite the widespread outbreak has drawn member and public scrutiny.

“I am just really shocked and offended and worried for people that WeWork is refusing to close,” said Jill Raney of consulting firm Practice Makes Progress. Their decision to remain open is “not in line with fundamental public health requirements,” Raney said. “If WeWork cared about the businesses and well-being of its members, it would close.”

WeWork has required members to continue paying membership fees, “even as guidelines from public health officials discourage working in communal settings and” nonessential workers are urged to stay at home. The company does allow members to terminate their contracts early, but it requires a 30-day notice.

WeWork once lauded as a welcome disruptive force to work culture, may find themselves in even hotter water amid the COVID-19 pandemic.

The rise of coworking may have prevented an increase in London office prices and rents those across the globe, but as COVID-19 hits commercial real estate and companies fall behind on rent, the future is uncertain.

AI is inherently disruptive and built for the challenge

Not all disruptive industries are upended by the spread of COVID-19. Indeed, some novel advancements have aided the pandemic response in a meaningful way.

Consider the role of the big data and AI in COVID-19 response and you’ll witness how disruptors are best equipped to manage disruption. Some of the world’s leading scientists are tapping into the power of AI to better track the spread of COVID-19, according to The New York Times.

Companies like C3.ai, an artificial intelligence company in Redwood City, Calif., said their public-private consortium, C3.ai Digital Transformation Institute, a new research consortium comprised of top universities and companies, “would spend $367 million in its initial five years, aiming its first awards at finding ways to slow the new coronavirus that is sweeping the globe.”

Artificial intelligence will be deployed in a number of ways to speed up the development of treatment options and help epidemiologists track new outbreaks in real-time.

The widespread impact of a global pandemic requires innovators to grapple with disruptions that upend existing practices. Along the way, they will ignite new ideas and consumer movements. Some disruptors are rising to the call as they navigate the new normal and show the world rapid innovation and leadership, while others may find COVID-19 brings about the end of an empire.

Simon Crompton is a freelance journalist and entrepreneur, who spends the majority of his time blogging about business startups and consulting on web development. He has launched multiple online companies. He is also a dedicated follower of fashion, and has written for the Financial Times and GQ.