In the world of startups, around every corner, there’s one thing that determines sales more effectively than any marketing campaign. Even if you have the perfect marketing content, fantastic copy, and every other ingredient needed to be successful, lacking this one element can destroy your entire business.
What I’m talking about is trust. Your customers need to hear a few things from you before they’re willing to spend any of their hard-earned money on the products or services you offer. Here’s a look at seven things you need to start communicating today:
I know you’re busy.
Maybe they don’t need to hear this exactly, but you won’t get their attention unless you state it in some form. Most people receive more email than they know what to do with, and if they can’t distinguish your email from countless others in their inbox, it will fall by the wayside.
I’m serious about serving you.
There are two kinds of companies in the world: those who only want to sell products in order to make money, and those who actually care about their customers. You want to be the latter kind. Prove to your customers that you aren’t just interested in cleaning out their wallets, and they’re far more likely to respond to you.
Much like the dating world, customers want you to make the first move. Rather than just showing them the product, you actually need to tell them to take the steps towards purchasing it. Don’t just say, “Here is my revolutionary item, and hope the idea alone sells it.” End with a call to action.
This isn’t everything.
Let customers know that you have more to offer than just one product. Prove you aren’t a one trick pony. For example, maybe customers like your branding and ideas, but the product you have for sale just isn’t what they need. If you have more to offer, customers can explore your offerings in their own time and determine whether there is something else that could fit their needs.
I understand the market.
Customers need to know what they’re getting into before they commit. At the same time, they need to know you really and truly understand the market and the niche. In this case, it’s an example of actions speak louder than words; rather than trying to say you understand, prove it by offering content and materials that are relevant to your target audience, rather than a smattering of products. In online business, you cannot be a general store.
Customers respond to gratitude online just as much as they do in person. After they purchase an item, make sure to display a thank you message of some sort. Perhaps offer them the chance to purchase another item at a discounted rate. Whatever you do, be sincere – it will go a long way towards building goodwill, and might just earn you a repeat buyer.
You can trust me.
Sometimes, offering trust is all it takes to inspire trust. Prove to them your website is secure; take the extra steps to set up an additional layer of encryption for online checkout. Offer secure search options to prevent malicious cookies from monitoring their buying habits. Make your business a shelter from the hailstorm of advertisements and marketing that most people experience on the web. Doing so can make all the difference, particularly within a niche audience.
Just because you sell your goods primarily online doesn’t mean that good old-fashioned traditions don’t still apply. Showing gratitude, offering incentives, and being a good salesman can go a long way towards earning repeat customers and taking your business to the next level.
This article has been edited and condensed.
Super nerd turned digital marketer, P.J. Howland is passionate about cutting-edge digital marketing tactics. Within his menagerie of skills; SEO, content marketing and digital analytics stand out. PJ currently lives in Salt Lake City with his beautiful wife, working at a digital marketing agency. Connect with @askPJHowland on Twitter.
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.