The digital world is overrun and exhausted with new ideas and innovation. It almost feels like someone, somewhere, has utilized every method you can think of and achieved results.
This can hold us back and prevent us from reaching more people. The key is to use the old tricks with a blend of new ones to broaden your online reach.
Every marketer wants more customers and traffic to their site. Budget limitations is a number one concern. But what if budget isn’t everything and that you don’t need as many marketing experts on staff as you think?
The truth is you can make the most of what you have. Here’s how to start:
1. Get good at social.
Great content might do the trick, but it will be a complete waste if you don’t know how to promote it. You cannot just hope for the people to magically click on your content. Being proactive is the name of the game! Everybody has social media account these days, and on more than one platform. Using social media and engaging with your audience is a community building principle. Identify targeted social platforms where your audience is likely to “play” and share relevant content with them.
2. Consider Facebook remarketing .
Did you know that installing a Facebook tracking pixel on your very own site can allow you to market to visitors who have visited your site? Well, now you know! Facebook remarketing is quite a simple process. If someone has visited your website once, this means they are interested and by catching that, you can have them view customized ads via Facebook. Create a return traffic right up to your business blog or the website itself. Each visitor counts.
3. Use Twitter retargeting tools.
It works pretty much the same as Facebook. However, Twitter requires a higher number for your minimum audience, 500 people. Reach this count before you begin to advertise. Targeting high intent potential visitors has never been this easy until Twitter retargeting tools came on the scene. With the help of cookies, Tweets can easily be promoted to particular users.
4. Test and optimize content headlines.
A compelling headline has the power to drive traffic, be it via an advertisement or a company blog post. In order to do just that, you need to master the art of creating irresistible headlines. Take BuzzFeed for example, the headlines they choose makes the reader want to view their posts.
5. Blog your way to fame .
As benign as it may seem, blogging drives traffic, for real. The frequency of blog posts can also act as an important component in lead generation. Give visitors quality content with bullets, attractive sub-headings and be precise. Adding fun images can also captivate readers.
6. Promote your blog content.
If your blog posts are merely lying around on your website collecting digital dust, then chances are they are not driving traffic. Use the right blogging tools and don’t forget to remarket to your visitors (as mentioned earlier).
7. Contribute guest posts.
Becoming a guest contributor or submitting regular guests posts to high quality websites is a great way to generate traffic for your own website. Choose targeted platforms and contribute frequently to transform your brand into a credible and noteworthy resource. The standards of guest blogging vary, so look into each site’s qualifications for guest bloggers.
8. Link internally.
The more the merrier’ may not be a good advice when it comes to internal linking. The strength of a site is verily affected by the internal linking structure. As Neil Patel of Kissmetrics explains, “internal linking has three main purposes: 1. Aids in website navigation; 2. Defines the architecture and hierarchy of a website; and 3. Distributes page authority and ranking power throughout the site.” You need to find these opportunities and grab them. The results will be crawled more often and the experience is improved for the user.
9. Don’t ignore comments and reviews.
Simply publishing a post will not do the trick. You really need to manage comments and reviews as well. People today rely too much on reviews. One bad review and others will likely follow. To counter this, connect with your audience. Respond often and the moment you get a negative review, try to fix the problem – holding grudges won’t do you any good.
10. Prioritize SEO.
Manipulating search engine rankings is undoubtedly tricky. If you stuff your content with keywords for search engine robots to crawl, the quality of the content may be compromised. Creating a website with quality content is also important. And the best way to go about it is to use long-tail keywords. Sound SEO efforts never go down the drain. Get software like SEMrush to see a complete picture of your SEO audit and how to fix it.
With the above mentioned traffic driving tips, you can always add a bit more. There are various proven methods that may not consume a lot of time, but can do wonders to drive traffic to your website. Here’s a brief look at some tips to keep in mind:
Email marketing hasn’t gone out of business as of yet, utilize it smartly.
Hosting webinars on trending topics by means of engaging presentations are real business-makers.
Creating a podcast is also a viable option and a surefire way for driving traffic.
LinkedIn is a valuable publishing platform, post content there often.
Sending out invitations to interviewing industry leaders can really boost your credibility.
Make your site responsive and yourself reachable. This also calls for a non-cluttered navigation.
They key here is to not just do it all at once. Instead, reap the benefits by key opportunities and become habitual in your execution of each strategy. People love consistency and it makes you more reliable and credible. Now go on! Break-through those barriers and gain significant exposure for your website. You can thank me later!
This article has been edited and condensed.
Saher Naseem, a creative writer and blogger, is currently working as a brand strategist and content crafter at Dubai Monsters – an independent agency that offers exceptional social media management services that help promote your brand and services. Connect with @DubaiMonsters1 on Twitter.