The internet has transformed the world into a digital village. It has also made engaging with brands a global reality with a simple click on the world wide web.
Inspired by the unifying nature of the internet, people have opened businesses online to pursue their passions, reach a global market and tap into its endless potential.
While opening an online business and launching a new website are a few of the first steps, it’s critical to establish awareness. By doing this, more people are able to become aware of your website. As a result, your businesses can grow.
One of the most beneficial online marketing activities you can conduct to grow awareness is search engine optimization (SEO). SEO is accomplished by using specific strategies including: link building, using keywords , content marketing , etc., combined with search engine marketing (SEM) including paid search tools like Google Adwords .
Here’s a quick look at how online businesses can utilize 3 key SEO strategies to grow.
1. Learn the dos and don’ts of using keywords
Many online business owners approach their SEO keyword strategy in the wrong way. They create content laden with keywords, essentially keyword stuffing their “webpage[s] with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).”
As a result their content fails to communicate effectively with online visitors and harms their overall site ranking. Instead, strive to use keywords that are relevant to the content and don’t over do it.
Let readers connect naturally with the copy on your site to foster a satisfying browsing experience. Additionally, well distributed and relevant keywords are bound to lift your website’s search engine rank and increase visibility. This leads to more visitors, potential for more revenue and steady business growth.
2. Think about on-page optimization
There are quite a number of elements that go into building a company website. Examples of the nuts and bolts include page titles, headings, images and multimedia. Each of these elements can be optimized, resulting in thorough SEO application across your entire website.
The effort to optimize these elements across your website begins during the web design and development stage. Optimization can occur in a few key areas:
These are individual words or phrases that identify what a web page is about. They appear at the top of the page or in the middle of the content. The heading that appears at the top of the page is normally indicated as H1, followed by H2, H3 and so on within the text.
To optimize them, ensure they contain relevant keywords or phrases. This lets search engine crawlers index your website easily. By doing this, your website content will be more SEO friendly which improves the likelihood of attracting more visitors.
Do you like visiting websites with no images? Probably not. Most websites contain images and other multimedia to improve viewability and results. “Content with relevant images gets 94% more views than content without relevant images.”
'Content with relevant images gets 94% more views than content without relevant images.'Click To Tweet
Make sure your images make a maximum impact by ensuring they are optimized. This is accomplished by including keywords or key phrases in the image and multimedia descriptions. By doing this, these elements are easily found and indexed by search engines.
3. Establish high quality backlinks
Establishing high quality backlinks is a very important SEO activity. These are links that are placed on other websites that link back to yours. Also known as inbound links, they lead visitors on those websites back to your website. Always choose the sites wisely. Here’s a look at why this is so important:
Many black hat SEO (i.e., unethical SEO) specialists create networks of bad links that do not provide website visitors with relevant information. When bad content is placed on one of these websites that has your backlink, their bad reputation extends to your website.
As such, it is best to take a legitimate or white hat approach. When you want to attain backlinks, pick reliable, highly rated and legitimate websites. This can exponentially increase the number of visitors to your website.
For example, a white hat SEO case study illustrates the benefits of this approach. The study suggests that a website owner was able to hit the number one spot in Google search engine results by using this white hat technique.
You can obtain quality backlinks through PR and strategic content marketing efforts on highly rated digital magazine’s, blogs, social media pages, niche online forum communities, your own blog and more.
When visitors reach these locations, they read your guest posts and press mentions and click on links that direct them to your website (i.e., backlinks). Over time, this increases your brand awareness; which is where all conversions and sales start in the first place.
The bottom line: SEO is a good investment to make.
This article has been edited and condensed.
Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating SEO agencies and thousands of young SEO experts. Connect with @Diwasiuk for top LA SEO news.