The Future of Mobile and Social Networking with Generation Z

Generation Z is an important market for the future of mobile and social networking. If we thought that Millennials were digital natives, Generation Z will make everyone blush.

Providing them with an app is part branding and part CYA. While popular, Snapchat is also synonymous with adult-like interactions that really are meant to self-destruct. To comply with COPPA (the Children’s Online Privacy Protection Act), Snapchat offers a proactive age-gate fix for kids interested the app with safety nets built in for those who tell the truth.

This is noteworthy and important. Not only are kids prevented from sharing, they are also protected from receiving explicit content from older kids and adults.

Be warned however.

Treat Snapchat as if the pictures you share can find a way online. There are always interesting ways discovered to take a screenshot of a supposedly self-destructing picture.

My advice here is to parents…please check your kid’s phones. They need supervision and guidance. And, parents also need to be aware. Just because they don’t understand this world doesn’t excuse the fact that these new worlds exist.

Let’s not forget that Instagram is taking off among Generation Z not because it was “safe,” but instead because parents initially mistook the thriving social network as a simple camera app.

Yes…you can find me on Snapchat.