3. Who have you helped to solve this problem?
Are testimonials, media mentions or client success stories present on your website? Social proof is what drives others to buy. Everyone is looking for proof that someone just like them got the solution they crave from working with you. If you are unable to provide this, your ability to attract new clients will be severely limited.
4. How can I sample your product or service?
In today’s marketplace, you must have a free offer if you want to compete. So you need to make it obvious via your website exactly how they can “try before they buy.”
5. How can I experience your brand?
There many different modalities of learning, one of them is via an experience. This means people want to get close to you and your brand. Whether live or virtual, people want to know that opportunities to get in front of you exist. Your website can benefit from displaying a calendar of upcoming events or opportunities for prospective customers to experience meeting you.
6. How can I buy something?
Remember, nothing happens until somebody sells something. But you can’t sell if your website is not positioned for a purchase. Do you have a shopping cart, merchant account, or even a product?
If you answered yes to these questions, how do you currently let users know they can buy products and services on your website? If no, start monetizing your website as soon as possible. Your goal is to make it absolutely clear how customers can buy from you.
7. How can I deepen our relationship by learning more?
If you build your company website correctly, they are going to want to know more. Is it obvious how customers can learn more from you directly?
So, there you have it – seven simple questions (at a minimum) that your company website should answer in order to increase conversions. And remember, if you are not able to convey these messages in a simple way, you will lose them at “Hello!”
Darnyelle A. Jervey, MBA, The Incredible Factor Speaker, business Coach and marketing mentor, is the founder of Incredible One Enterprises.com, Incredible Factor University® and the Leverage Your Incredible Factor System® a proven step by step program for more clients, more income and more leverage in your business.
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