10 Quick Tips: A Social Media Cheat Sheet for Small Businesses

Standing out in the fray that is social media can be just as mystifying, as it is necessary. Knowing which social media sites to promote your business on, and how to manage them all isn’t easy.

At Grovo, an online learning platform that trains people on leading cloud apps, social media tools and Internet trends, we developed a cheat sheet that can help make your social media marketing efforts more manageable and streamlined.

1. Get to know the Age, Sex and Location of Your Social Media BFF’s.

   If you don’t know who your fans are, you won’t know what content will best engage them. Posting the wrong content on social media platforms will cause more “unlikes” than “likes”. For example, on Facebook, the “People” tab will help you better understand the users who share and engage with your Page’s content. Here you can view key demographic data of your fans and how they engage (or don’t engage) with your posts. Learn what types of posts are seen and shared the most along with optimal post times, age, sex, and location comparison reports, alongside detailed explanations.

   

2. Promote viral videos on Facebook and Twitter.

   One of the major differences between standard SEO and online video SEO is the social aspect, particularly on YouTube. For example, online video SEO relies on the number of views and shares. Adding a social call to action button with viewers sharing the video with their friends and networks will help improve video views. Meanwhile, as Google Plus becomes more prevalent, it’s going to be important to increase Google Plus shares on all videos. Social sharing can help your online video rank — even in regular search results. Ultimately, video is competitive in search results because buzz on videos is easy for Google to track.

3. Register your company on Google Places for Business.

   Google Places for Business allows you to manage the information Google displays about your business in search results. Gain access to your Google+ profile page, Adwords account, and Google offers all from a single dashboard — making your business presence on Google uniform and more professional. To get started on Google Places for Business, go to google.com/business/placesforbusiness and click “Get Started for Free.” Log in with your Google Account or Google apps username and password. Next agree to the requested terms, enter your business name, details and follow the outlined steps.

   

4. In Social Media, it’s Okay to Pay for Friends.

   Setting up Twitter ads allows you to promote your brand or company through Twitter. To sign up, visit ads.twitter.com and sign in with your brand’s Twitter account. Once you get started, decide whether you want to reach more people with your tweets or gain more followers with a promoted account.