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6 Digital Marketing Myths You Should Ignore

Ever worked with a marketing agency that claimed any of these marketing myths? Walk away!

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Photo: Bleddyn Pijpers, Co-founder at Hire Media Network; Source: Courtesy Photo
Photo: Bleddyn Pijpers, Co-founder at Hire Media Network; Source: Courtesy Photo

Ever worked with a marketing agency that claimed any of the below myths? Walk away! Here’s six marketing myths you should definitely ignore.

 

Myth #1: We can make you #1 on Google.

I’m pretty sure you have received emails from agencies (or individuals) who guarantee they can drive much more traffic to your website and you can be number 1 on Google. The main reason you should not sign up with these agencies is because they are lying.

No agency in the world can guarantee a number 1 position on Google. Google changes their algorithms almost daily (and can display search results based on your own search history). So yes, it’s just not possible to guarantee any position on Google.

 

Myth #2: We can make your campaign go viral.

“We make your campaign go viral!” No you won’t. For the very simple reason that nobody can make anything go viral. Going viral is just something that ‘happens’. There are of course, a few main campaign cornerstones that will give you a head start. If your campaign is funny or shocking, it has a better chance of being shared than if it’s ‘just another ad’. Nobody, other than highly engaged end users, can make your campaign go viral.

 

Myth #3: Digital marketing is all about web traffic.

Nope! Although search engine optimization (SEO) is about getting your company website ranked well on Google, the main objective of digital marketing is driving leads and sales. You can have all the traffic in the world, but if website visitors don’t turn into customers (or convert) then all that traffic is pretty useless.

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