Myth #4: Get the right search keywords, get the right ranking,
Yes and no. You do need the right keywords, but you need to play around with them a little bit. In the past keyword stuffing was great for search engine ranking. But nowadays Google is looking for more organic content. Content that is a bit more engaging. So, although keywords are still important, it doesn’t hurt to play around with them or find synonyms. The more engaging your content is, the better your ranking will be.
Myth #5: PPC influences SEO.
You’d think that spending money on Google Adwords will positively influence your search engine optimization efforts. It doesn’t. Although PPC can get results in its own way, it will not positively influence organic ranking. So, if you’re running a PPC campaign alongside SEO activities, make sure you do it for the right reasons.
Interestingly enough, PPC will influence organic rankings on Baidu. (Something to keep in mind when marketing to China). Paid advertising with Baidu (China’s largest search engine) does positively influence organic ranking, at the time of this writing.
Myth #6: B2B and B2C marketing are different.
There’s a really cheesy quote circulating the interwebs. It goes along the lines of ‘It’s not B2B or B2C anymore, it’s H2H – Human to Human.’ You’ve probably seen this adage fly past on LinkedIn. But it is nothing new or revolutionary. A business is simply an organization serving consumers.
Fair enough, there are a few differences in the decision-making process between selling to businesses and consumers. But the main concept of gaining trust, becoming a recognizable brand and solving problems, is all the same. The reason our canteen has a Coca Cola vending machine is not because they did such a great job marketing to us as a business, but because we as consumers trust the brand.
If you’re working with a digital marketing agency and they are claiming any of the above marketing myths, we recommend a light review with them. Or at least make sure you get a good comparison from other reliable agencies, to make sure you’re working with the right people.
This article has been edited and condensed.
Bleddyn Pijpers is the co-founder and Account Director at Hire Media Network. The idea of Hire Media Network was born out of the idea that with today’s technology, you can do more, for less. We work with a number of designers and developers who are based in Europe and in Asia. By simply saving on our overhead costs, we save on our clients’ cost. Bleddyn has been in involved with a number of businesses and founded Hire Media Network in the summer of 2014. Connect with @HireMediaUK on Twitter.
© YFS Magazine. All Rights Reserved. Copying prohibited. All material is protected by U.S. and international copyright laws. Unauthorized reproduction or distribution of this material is prohibited. Sharing of this material under Attribution-NonCommercial-NoDerivatives 4.0 International terms, listed here, is permitted.