The components of your brand (i.e., brand name, communication style, logo and other visual elements, etc.) make up your brand identity.
In today’s competitive business world, making the general public aware of your brand is a high priority. One smart way to keep your brand top of mind for consumers is through the use of branded promotional items.
The visible elements of your brand (such as colors, design, logotype, name, symbol, etc.) that cohesively identify and distinguish your brand can be more readily recalled when they are communicated regularly – even through simple and readily used items.
Promotional items can be used internally and externally as you communicate with employees, customers, suppliers, lenders and key stakeholders.
However, promotional materials must be carefully designed and produced to accurately represent your business and brand identity. Here’s a look at 9 ways you can communicate your brand identity through useful promotional items.
Custom envelopes, white and full-color, in various sizes can easily reinforce your brand with special text, a business logo or an image. Used internally and externally for business communication purposes, business envelopes are every bit as important as the materials contained inside. Professional envelopes, branded with your company logo and address will reach various stakeholders and must be well-designed.
Custom Business Letterhead
A personalized letterhead maximizes brand awareness and reflects professionalism. Including contact information on hard-copy correspondence gives customers an easy way to order additional products or services, and can significantly impact your bottom line and brand recall. Consider the proper placement of your company logo along with the company name, address, phone and fax numbers, website, 1-2 social media handles, etc.
Custom Business Cards
Custom business cards are stylish and play a significant role when networking. High-quality business cards reinforce your brand image and are designed to keep information simple and eligible. Consider the color combination, layout and choice of images that will be used and don’t design a cluttered card that attempts to share a short novel. Too much print looks busy and terribly unprofessional.
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