Promotional Products: 9 Ways To Proudly Promote Your Brand

Here’s a look at 9 ways you can communicate your brand identity through useful promotional items.

  1. Custom Keychains, Pens and Card Holders

    A simple way to say “thank you” or promote your business is through giving away promotional pens, custom keychains, and personalized card holders. The utility of these items is undeniable and when designed well, recipients will hold on to them. Consider affordable, engraved business card holders or custom pens engraved or screen printed with your logo.

  2. Custom Stationery Holders

    A custom stationery holder with sections for envelopes, notepads and other supplies is a useful corporate gift that can easily display your company logo. Like other stationery items, stationery holders range in design from horizontally shaped mug-like containers to vertically structured stationery trays for custom office supplies.

  3. Custom Day Planners, Appointment Books and Notebooks

    Everyone can benefit from staying organized. Day planners, appointment books, notebooks, and notepads are popular stationery items used both personally and professionally. A well-designed front cover and paper quality will drive the per unit production cost. The American Express Appointment Book, offered to cardholders and The New Yorker Desk Diary are both great examples of promotional items that are often revered and purchased by loyal brand advocates and customers.

  4. Custom Presentation Folders and File Folders

    After you deliver a great sales pitch, or wrap up an investor meeting continue to impress them and share leave-behind materials and presentations in a professional way. Paper and plastic folders are widely used and their sizes complement A4 and letter-head paper used for hardcopy printing and filing for record-keeping purposes.

  5. Custom USB Flash Drives

    Even though the cloud has taken center stage for data storage many companies and professionals still rely on USB flash drives for back-up data storage, presentations and files that may not be readily accessible without a Wi-Fi connection. USB flash drives can store data and provide easy file transfer between most devices with a USB interface. Bulk flash drives branded with your company logo can serve as great tokens of appreciation.

  6. Custom Mugs

    There aren’t many people who wouldn’t appreciate a custom mug for their daily coffee or tea fix. Designing custom mugs to reflect your brand and business can go a long way in terms of brand awareness.

The type of promotional products you choose will vary based on your budget. Regardless of the type of item you opt for, it is important to ensure its utility, quality, and design. There is no point in spending money on items people do not value or utilize.


This article has been edited and condensed.

Saleem Shafqat is a professional graphic designer and Creative Director at LogoTod Australia. Saleem, who studied at IDS Melbourne, has been working in the graphic design industry for last 5 years. Connect with @LogoTodAU on Twitter.


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