Twitter, as everyone already knows by now, is a microblogging platform that shares stories from various users across the world. In about 140 characters, you will learn what’s on the minds of your close contacts as well as well-known figures in the global community.
Today, Twitter is one of the most powerful social media marketing tools. It keeps people up-to-date with the latest events and happenings wherever they may be.
In its current form, (outside of the pending 10,000 character limit tweet) the content shared is simpler than essay writing and easy to grasp. With each passing day, new marketing strategies are being developed and utilized to generate leads through Twitter. As such, here are some of the best tips to gather leads from your next Twitter marketing campaign.
1. Embrace the power of keywords
Keywords have always played an essential part in driving online traffic. Whether it is by writing a blog or sharing content on social media, keywords expand your reach and can drive people to your site. However, ensure you are using the most appropriate keywords, especially ones that describe your brand. Using more than one or two keywords can become confusing. Nevertheless, make each of those 140 characters count.
2. Use Twitter analytics tools to identify leads.
When it comes to driving sales, quality holds a greater value than quantity. There are some leads worth following and others that are not. The problem is, we don’t know exactly which lead is essential. To help filter leads, make use of Twitter analytics tools like Followerwonk.
Explore your social graph and dig deeper into Twitter analytics. Find out who follows you, where are they located and when they tweet? You can also find and connect with new influencers in your niche.
3. Share useful links in every tweet.
While it is essential to communicate with your audience it can become somewhat tedious. It’s not that you shouldn’t interact, but try some other tactics as well. Start by sharing shortened links to useful content in your tweets. This can boost audience engagement.
4. Utilize Twitter cards
If you want to boost lead generation, then this is perhaps your best weapon to-date. With Twitter cards, you can add videos, photos and other rich media content along with your tweets to expand online traffic. According to Twitter, “Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.”
5. Make use of Twitter listening tools
One of the best ways to know what your followers want is by actively monitoring Twitter conversations to gain valuable insight that could benefit your brand. Use tools like Sprout Social or Hootsuite to monitor conversations and tweak your own messages. This will help you build stronger relationships and improve your product, too.
6. Be transparent.
To be frank, engage with your followers. You can do this by answering their relevant questions about your brand and replying in a timely manner.
This article has been edited and condensed.
Usman Anwar is the owner of Logo Gulf, a Dubai-based logo design company. Osman is a UI and logo designer with experience of 4 years in the industry. He also loves to blog on topics related to marketing, designing and freelancing. Connect with @logogulf on Twitter.
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