If you’re just starting a business, then Facebook groups are great place for you (especially service-based entrepreneurs)!
The aim of Facebook Groups is to make it easy to connect with specific sets of people. Groups are dedicated spaces where you can share updates, photos or documents and message other group members.
The environment is very supportive so you can easily ask group members for advice, test your ideas and get feedback. Facebook Groups also offer a great place for you to land your first clients (if it is a targeted group where your potential customers hangout) even before you have you finish setting up your business. That’s right!
You don’t need to have a full-blown Internet presence to start participating in Facebook Groups and connecting with potential customers or clients.
So, how can you do this? It’s actually quite simple. Here are 6 things you can do to land your first client using Facebook Groups.
1. Know your ideal client.
Making a sale is a result of knowing your potential clients, their pressing pain points and offering them a solution. Sounds easy right?
The truth is most freshly-minted entrepreneurs are just starting their business, active on Facebook an have absolutely no idea who their ideal clients are or where to engage them. As a result they don’t know what type of content they should be posting, where to share their insights and which groups to join.
2. Find out where your ideal client hangs out .
Don’t get distracted and join every group you find on Facebook. You might be thinking that more groups equals more sales, but that’s not necessarily the case. Instead focus on 3-5 groups, and make sure your ideal client is there and actively involved in the conversation.
Aim to post helpful tips and relevant responses at least two times per day. Yes, that’s right. You need to show up every single day and share massive value for free, at first. Make sure the content you create is solely focus on the pain points and needs of your ideal client. Not sure what those are? Just ask.
3. Create a consistent presence.
When you’re trying to position yourself as an expert and grow your online presence with Facebook groups it’s very important to be consistent. Consistency evokes a perception of professionalism and shows group members that you’re trustworthy and reliable. No one is going to invest their hard earned money if you’re online one day and “ghosting” the next 30. Create a content schedule and stick to it.
4. Genuinely connect and build relationships.
Focus on serving your potential clients. If you see someone asking for help offer them a piece of advice for free and subtlety direct them to a resource (preferably a landing page with a compelling call to action, where they can learn more and even subscribe to your list or grab some more freebies).
Don’t be shy. Reach out and connect. Look out for potential clients and partners as well. People who reach a similar target audience as you (and aren’t competitors) can be great referrals for your business.
5. Offer free calls or assessments.
When you’re starting out and you don’t have references, offering a free call (i.e., trial, incentive, etc.) is a great way for people to get to know you and trust you. In fact this is the easiest way to get clients to work with you. If you own a service-based business, for example, free calls are generally 20 to 30 minutes.
The goal is to focus on one key issue that your potential client is facing. During the call, you can ask the right questions, gain insight and share a helpful tip or two. At the end of the call you can seek to nurture the relationship long-term and develop a new client relationship.
6. Share a compelling offer.
After you have been consistently sharing valuable information for a period of time, and you’ve been connecting with potential clients on free calls – it’s time to create a promotional post that converts.
For example, create Facebook-exclusive offers. According to Vertical Response, “we typically think of these as discounts, coupons or other opportunities for your fans to save money, but that’s what everyone else is doing, too. Get creative – try packaging multiple products or services together to create a special Facebook fan-only product and encourage your fans to share it with their friends.”
Another creative way to share incentives is to “partner with a complementary company and drive traffic to each other’s pages with special combined deals. Give your fans unique, exclusive benefits and demonstrate the value of liking your page.”
The copy should address your ideal client’s pain points and the benefits they’ll gain from accepting your offer. Motivate group members to take action by using the scarcity principle. For example, your offer can include a limited number of spots available or a deadline when the offer expires.
Have you had success building client relationships with Facebook Groups? If so, what worked best for you?
This article has been edited and condensed.
Simona Trendafilova works with female business owners who are looking to transition from employees to full time entrepreneurs. She teaches them how to use Facebook to grow their business and helps them create simple Facebook strategies to get paying clients on a budget! Connect with @STrendafilova on Twitter.