Are you a new business coach looking to get your brand out there on social media, but have no idea where or how to start? Are you hesitant to market your business on social media or afraid no one will buy your products and services? If so, you aren’t alone.
Many new business coaches are unsure about:
where to find ideal clients.
what social media platforms to use.
how to sell products or services.
best practices to stand out from the competition.
Building a business on the back of social media is the norm for online entrepreneurs. If used effectively, you can build a profitable and sustainable business, a business you can run from anywhere.
Social media can be overwhelming. You can easily get lost in the sea of budding online business coaches who are trying to make money. Here’s a look at key principles that will help you fortify your online presence and contribute to your overall goals.
1. Select an ideal social media platform.
A big mistake new entrepreneurs make in general is thinking they need to be everywhere, on every single social media platform. This will put you on the fast track to burnout. Select a platform where your ideal clients are hanging out, that you love and can commit the time to master it. Once you gain a strong following on one platform, you can leverage and cross promote it to build a presence on others.
2. Stay consistent with social media updates.
After you’ve selected which social media platform you plan to dominate, create a social media calendar and schedule your content. Consistency builds trust. Your fans will soon know what to expect and when to expect it. Use a social media management tool like HootSuite to manage your posts and save time. Carve out 15 or 30 minutes each day to communicate with your fans as well. This will help you become more productive instead of letting social media become a huge time waster.
3. Build relationships; it’s ‘social’ media after all.
Social media is intended to be social. Follow other industry peers that you admire, share their content and say a quick hello. Get to know the people who are engaging with you online. Ask questions to gauge what your ideal clients are struggling with and learn how you can provide a solution for them. Sales, unless they are merely transactional, are built on relationships.
4. Put your face out there.
Humanize your online coaching business. As a business coach you are essentially the brand and face of your business. The more your ideal clients recognize your face, the quicker they will remember who you are when they need your services. Take some professional photos in natural light or invest in a professional shoot to take a series of lifestyle photos you can use to create content and share it online.
5. Build credibility.
All new business coaches start without any clients. You have to start somewhere. Keep in mind that clients hire coaches they know, like and trust. Start by sharing components of your program for free in exchange for customer testimonials. Also, start content marketing efforts early. Write and distribute guest posts on key websites that already talk to your ideal clients. As you share your knowledge, you grow awareness and build credibility. Not to mention, it’s great publicity for your online coaching business.
6. Offer freebies to opt-in email subscribers.
As you build your email subscriber list and start to effectively master email marketing, consider doling out freebies. The types of incentives offered should showcase exactly what your ideal clients want to learn. Get clear on their struggle and develop a freebie that solves it.
Once they opt-in to your list, create and send a weekly email using your preferred email marketing service to build your credibility and authority. As a rule of thumb, 80% of your content should be valuable and educational while the 20% should be promotional.
This article has been edited and condensed.
Kristina Norman is the owner of Cosmopolitan Success, coaching new coaches to how build profitable online coaching businesses, stand out on social media, and quit their day jobs. Kristina enjoys sharing her several entrepreneurial ventures to shorten her client’s journey to entrepreneurial success. Connect with @KristinaaNorman on Twitter.