“There are 211 million pieces of content produced online every minute. Data never sleeps.”
If you’ve visited Facebook recently, you’ve likely seen Candace Payne, a.k.a. Chewbacca Mom, hilariously don a Chewbacca mask in her car while the Internet watched with utter hysteria.
In no time, Payne’s video quickly rose to become the most-watched live-streamed video on Facebook with more than 95 million views.
Source: Facebook Live, Candace Payne
Or maybe your recall a “music video released by Psy, a previously little-known Korean singer, rocked the world [last year]. Within a month, the Gangnam Style video also rocked YouTube’s homepage as the #1 most viewed video. Within days, the video also reached #1 on the iTunes music video chart.” As of June 2015 the video had “over 2,300,000,000 views.”
Source: Psy, YouTube
There are 211 million pieces of content produced online every minute. Data never sleeps. According to ACI research published in 2014, every minute:
Facebook users share nearly 2.5 million pieces of content.
Twitter users tweet nearly 300,000 times.
Instagram users post nearly 220,000 new photos.
YouTube users upload 72 hours of new video content.
Apple users download nearly 50,000 apps.
Email users send over 200 million messages.
Businesses, large and small, are also utilizing the strength of the Internet to create awareness about their products and services.
There are bloggers, content marketers, and SEO professionals working around the clock to ensure their message reaches the right audience. For a majority of these businesses, blogging tops the list.
The rise of bloggers/influencers and social media stardom suggest that content, based on a context, is king.
Content, with context, is king
Does the content you produce for your personal or company blog have enough context to go viral? There are major differences between blogs that are momentarily visited and those that are eagerly sought out by interested readers for the value they offer through content.
What are the prime qualities of high quality content that helps in establishing blogging businesses online?
Keep these simple tips in mind when creating content for your blog. They’ll not only improve reader loyalty, but they can boost your chances at viral success.
1. Create content that is actionable and compelling.
Does your content evoke interest, attention, or admiration in a powerfully irresistible way? Much of the content that goes viral has the inseparable blend of valuable information and engaging style. A slight disproportion of the two and it is either too boring or too showy.
Your audience is smart. A reader can assess these factors pretty quickly and will only come back for more if you meet their “actionable and compelling” needs consistently.
Actionable and compelling blog content is highly valuable. Given the sheer amount of content on the Internet, your audience will look to you to help them cut through the clutter. That being said, stay away from the blatant sales pitch.
When your content is based on a clear, targeted, and relevant context (i.e., content that your readers are actually looking for) it becomes valuable. Expert bloggers, marketers & influencers excels in the art of compelling audience through well defined creation of content for their blog.
2. Create ‘evergreen’ blog content.
What does evergreen content look like?
It is content that is continually relevant and stays “fresh” for readers. Whether you read evergreen content today or a year from now, it is still relevant.
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Two great examples of subject-matter experts who create everlasting content includes Brian Dean of Backlinko, a blog focused on SEO training and link building strategies; Neil Patel of Quicksprout, an online marketing blog.
Evergreen content is infinitely useful. High quality evergreen content isn’t time-bound. It can be created in the form of lists, videos, top tips, “how to” tutorials, etc. Even to visitors that are passing by, evergreen content has the potential to attract their interest for the long-term. Promoting and offering evergreen content can positively impact loyalty, which is required for blog and business growth.
3. Create content that is audience-centered.
No matter how good you are at creating brilliant headlines, grammatically correct content, and flashy images, it won’t “stick” if it fails to reach and resonate with your target audience.
Pushy sales copy repels readers. Many blogs fail because of excessive promotional content. “Instead, ask what’s in it for them and how can you benefit and captivate.”
What’s important to you may not be interesting to your ideal customer. Thus, it’s important to understand the mindset of your reader before you create content.
This article has been edited and condensed.
Taranpreet Singh is a blogpreneur with knowledge related to aspects of SEO, Content Marketing, List Building & similar others. He is the founder of The-Bloggist.com where he offers actionable blogging secrets to his readership. Connect with @The_Bloggist on Twitter.
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