Infographic Promotion: 5 Methods That Will Work For Your Business

Infographics are fun to view, easy to share and can do wonders for your brand.

Photo: Zac Johnson, Online Marketer and Creator of Zacjohnson.com; Source: Courtesy Photo
Photo: Zac Johnson, Online Marketer and Creator of Zacjohnson.com; Source: Courtesy Photo

Infographics are one of the best ways to deliver important data and insights to your audience without sharing a massive amount of text and scanning through data reports.

At the same time, infographics can also be used to establish your brand and expertise in nearly any niche.

The truth is, everyone loves infographics and not only are they are great way to share information, they are also amazing tools for getting others to share your content as well.

However, creating an infographic and putting it on your site simply isn’t enough. With over a billion active sites on the internet today, if you want your content to get noticed you are going to need to get creative and promote it to the masses.

Fortunately, I have a lot of experience with this and have seen amazing results!

Once you have an infographic to call your own, be sure to implement each of these methods into your outreach and content marketing strategies to get the most out of your infographic design.


1. Publishing infographics to your website.

If you’re ready to go live with your infographic, the first thing you should do is publish it to your website or blog. When doing so, be sure to add a full length article so it can rank in the search results. By posting the original infographic to your site, this will help rank your site much higher when using the other methods of outreach and promotion listed below.


2. Make your infographic easy for others to share.

In addition to publishing the infographic to your site, you will want to make sure it’s easy for others to share. Your site should already have easy to use social sharing buttons, but to make this process even more effective be sure to create an embed code section on your infographic page. This will allow other site owners to copy/paste your HTML code so the infographic can be placed on other sites.


3. Use social networks to reach the masses.

There are currently over 3 billion users spread across the major social networks like Twitter, LinkedIn, Facebook and Pinterest. Infographics do extremely well on social media, as everyone loves to read, post and share content that is interesting. This is especially true since infographics apply to nearly every niche market out there. Also, don’t forget to use hashtags when promoting your infographics on social media to reach new audiences and take advantage of trending events.


Source: venngage.com/templates; Courtesy Photo
Photo: Infographic example; Source: venngage.com/templates; Courtesy Photo


4 – Turn your infographic into an animated video.

As wonderful as infographics are, it would be a mistake to leave your infographic creation and marketing in just static form. While most people already know the power of online video and the massive reach of YouTube, few site owners and brands realize how easy and effective it is to turn your infographic into an animated video.

The majority of time, work and effort has already taken place to compile all of your infographic data and putting it all together in a visual design. To convert everything into video is simply a matter of packing up all the data again and passing it along to another designer.


5. Distribute your infographic to industry sites.

Of all the promotional methods at hand, the most effective one is going to be the outreach you make with other sites. With millions of sites posting new content daily, there is always a never ending need for more content on other sites. This is where your infographic can come into play — specifically reaching out to other relevant sites in your niche and asking if they would like to share your infographic with their audience.

However, this is easier said than done. To make this process even more effective, offer to provide sites with an original article to accompany your infographic and that you will also promote their site through social media after the post goes live. This is a win-win situation for both the site owner and the infographic creator.


Make your next infographic a viral success

As mentioned at the beginning of the article, creating a great infographic is just the tip of the iceberg. The real work is in the promotion of your infographic and putting in the time and effort to make sure others are promoting and sharing it for you in the process.

Infographics are fun to view, easy to share and can do wonders for your brand. Don’t let this amazing branding and business opportunity pass you by!


This article has been edited and condensed.

Zac Johnson, the creator of Blogging.org, is an entrepreneur with nearly 20 years of experience in the online marketing space. You can learn more about Zac through his blog at ZacJohnson.com. Connect with @zacjohnson on Twitter.


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