The power of customer relationships shouldn’t be underestimated, especially if you value customer loyalty, positive reviews and word-of-mouth advertising.
Yearly Archive: 2017
It takes more than a cool idea to make it in today’s startup world. For every success story, there are dozens of failed attempts.
Having participated in the launch of numerous startups, I’ve seen many founders spend too much on marketing. Here’s how to make your budget work smarter.
Customer happiness isn’t easy. Most people think a great personality and a smile makes great service, but there’s more to it.
The Snuggie, Airbnb, Soylent and even Donald Trump arguably have something in common: epic timing. When it comes to PR, here’s how to ace yours.
When I think back to a recent dispute with a client, I realize how important it is to navigate client confrontations with a plan.
In order to be a successful entrepreneur, the best thing you can do is leave your office. Here’s a look at when you should alter your surroundings–and why.
Partnership deals are a key strategic advantage for startups and small businesses. However, not all deals are created equal.
If you want to retain your hard-won customers, build their loyalty by making the following best practices part of your company’s core values.
You can accomplish great things with the right strategies. These lessons will help you with big projects you encounter in the months ahead.