Advancement in mobile technology has changed the face of business. “Mobile tech has become increasingly important as more companies rely on the growing mobile workforce,” according to Mobile Day.
“Many of today’s employees work while they travel; others work from home or remote offices. As a result, businesses are turning to updated tools such as SMS messaging; audio, online, and video conferencing platforms; webinars; and socially enabled business processes to maintain an efficient workflow.”
The days of using mobile devices for primarily making and receiving calls is over. Today, we live in a mobile era.
Here’s a look at how mobile devices have become a necessity in business.
1. Mobile simplifies business processes.
Smartphones have made many business processes easier. Mobile apps have streamlined exchanging emails, sending and receiving invoices, generating orders, tracking expenditures, maintaining accounts, sharing documents, scheduling travel, and more.
To understand the influence of smartphones in business, consider how retail giants and logistics companies incorporate smartphones into business operations. “Satellite is very expensive,” and these days, “drivers are handed a mobile phone, and off they go,” according to Truckinginfo.com. Retailers are also equipping delivery workers with tablets to get a customers’ digital signature and ensure the successful delivery of products.
2. Mobile improves logistics.
Postmates, a logistics company that operates a network of couriers who deliver goods locally, aim to “provide a reliable infrastructure for on-demand deliveries in every major metropolitan area in the world,” powered by mobile technology.
Companies like Postmates are “pushing the capabilities of its network of couriers even further, recently announcing a plan for retailers to build Postmates technology into their own systems with an API that ‘allows any developer to integrate fast and scalable local, on-demand delivery into their products, websites and apps’ and gives retailers and developers ‘access to a delivery fleet of 6,000 drivers and riders in 18 U.S. markets (The Cheat Sheet).'”
3. Mobile improves employee and customer communication.
A variety of applications like Google Hangouts, Skype, WhatsApp, several other mobile applications offer instant contact. These mobile apps provide businesses with the access and productivity needed to work smarter on the go. Smartphones also give many business owners a sense of freedom which means they don’t need to be tethered to an office desk to review important contracts, discuss projects with employees, or attend a conference call.
4. Mobile drives cost reduction.
For instance, if you want to communicate with your team while abroad, using a smartphone with a good Internet connection, unleashes the potential of cost-effective apps like Skype or Viber to drive down the communication cost of doing business. There are several other things you can do with smartphones to reduce your monthly bill.
Meanwhile, companies that choose to implement bring your own device (BYOD) policies save money and increase productivity. “A new Cisco study says a strong BYOD policy could save organizations $1,300 per year per mobile user (ReadWrite).”
5. Mobile enhances content management.
These days you don’t have to sit in front of a desktop computer to tweak your website content or create social media graphics. With the aid of your smartphone, you can build and maintain marketing assets from the comfort of your hotel lobby, a plane or even while you’re riding with Uber. Content management systems (CMS) like WordPress have a mobile friendly back-end that allows you to add and manage content on your website with ease.
6. Mobile keeps you prepared, even at the last minute.
Managing a business is a dynamic and fluid process. You’ll find that you don’t always have the answers or the right documents in-hand. However, smartphones have completely leveled the playing field. With instant access to the cloud, your most important documents are easily accessible. Not sure about the answer to a key question, a quick Internet search will provide the answer. Smartphones will keep you prepared, during a meeting or before a presentation.
Smartphones offer great flexibility to sync with your desktop and other mobile devices and access important files. Meanwhile, apps like Dropbox and Evernote allow you to share files with increased ease.
This article has been edited and condensed.
Abhyudaya Tripathi is a digital marketing expert with over 8 years of precious experience and presently he is an Associate Director at ResultFirst. He is extremely passionate about making information seekers and quest lovers aware about digital marketing. His area of expertise covers everything that comes under the umbrella of digital marketing that is content marketing, search engine optimization, social media optimization, conversion rate optimization, web designing & development, etc. Connect with @resultfirst on Twitter.
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