As you may know, in the world of business and particularly online marketing, things are always changing. It is a true statement when we say, “every day is a different day.”
New technology is launched and designed to make our lives easier, SEO updates are released regularly, and algorithms change (just as you’ve tweaked your plan to adopt the latest updates). Meanwhile, innovative social media platforms launch frequently.
So, how are we supposed to keep up with these frequent changes?
Here’s a list of the eight websites that marketers visit to get a daily dose of digital marketing news. These sites will help you stay ahead of the curve and ensure you’re on top of new trends, developments, and more.
Stacked Marketer is a daily newsletter and excellent news source for digital marketers. The content is fresh and carefully curated. What’s great about this news source is that you can skim their newsletter in less than 5 minutes. It’s designed as a quick read to share new information, and easily apply it to your work.
You can expect to see case studies with a focus on performance along with reports gathered from notable platforms such as Google and Facebook. If you want to gather new, helpful information in a short amount of time, subscribe to Stacked Marketer.
Marketing Land is a website dedicated to marketing news and management insights. Their in-house team of writers and expert guest contributors develop credible and useful content to teach readers about marketing. They cover everything from social media to search engine optimization (SEO) and search engine marketing (SEM).
Marketing Land hosts webinars and in-person and virtual events. A useful resource for researching marketing news, you can learn why Facebook ads fail and gain access to reports that cover a variety of marketing topics –– ranging from enterprise SEO to B2B marketing automation platforms.
HubSpot’s Blog is dedicated to marketing, sales, agency, and customer success content and a comprehensive resource for marketers. Their blog provides tips on how to create engaging content for your target audience and annual social media reports.
Hubspot’s marketing blog even provides free templates for content calendars and content planning. They cover marketing campaigns and offer helpful takeaways. It offers an extensive source of information for professionals who want to learn how to be a better marketer.
The Backlinko blog and newsletter provides SEO training and link building strategies. Started by Brian Dean, Backlinko is a go-to source for all things SEO. For those who crave data-driven content, once every month, Brian Dean shares an in-depth blog post covering a specific topic. In April 2020, the focus was “Technical SEO: The Definitive Guide.” In the comprehensive guide, comprising seven chapters, the post covers SEO fundamentals, tips, case studies, and more. If you desire intensive SEO deep dives and insights, you’ll find Backlinko to be a helpful website.
Distilled is an online marketing agency that offers a regularly updated blog to serve as an online marketing resource for businesses. Their website offers training courses and informational articles to help readers learn how to optimize a blog and SEO for beginners. For example, they can teach you how to write a title tag and how to rank your website using keywords.
AllTop aggregates top news and information in real-time. Search a topic and learn what’s happening from trusted sources. For example, E-Commerce and SEO topics aggregate a bird’s eye of information from popular sources such as Search Engine Journal, Moz, and NerdMarketing.
The AllTop E-commerce feed covers news related to new online business trends. Meanwhile, the AllTop SEO feed includes SEO resources. When you visit AllTop, select a specific topic and then review the latest headlines from dozens of sources organized on a single page.
Chief MarTec, a.k.a., Chief Marketing Technologist, is a site that covers the intersection of marketing and technology. Scott Brinker, the VP of Ecosystem at HubSpot, teaches marketers how to use new technology to optimize marketing performance.
Learn about the latest information in agile marketing, cloud services, and more. Brinker explains in detail how marketing technology influences culture, strategies, and management. You will discover articles like “7 laws of technology for marketers,” and learn how technology impacts the world of marketing.
Marketers rely on Neil Patel, a well-known online marketer, to share SEO tips and tricks. His blog offers useful content on essential marketing skills, such as conversion rate optimization, Google ranking, website optimization, inbound traffic analysis, and more. His site offers a free keyword analyzer to help readers create highly targeted content.
Meanwhile, if you’re looking for relevant B2B insights, consider this list of top B2B marketing sites, which include sites like B2BMarketing.net, Velocity Partners, Fresh Perspective, G2 Crowd, and many more hand-selected resources worth your time and consideration.
If you’re like me, you don’t have time to scroll through Google searching for the best online marketing news sites the industry has to offer. This list was designed with you in mind to provide reliable sources that meet your business needs.
As marketers, it’s up to us to stay on top of trends and advances in the industry. As things change, we learn to rely on relevant sources that keep us up-to-date and in the know.
Zac Johnson is an entrepreneur with more than 20 years of internet marketing experience and branding. Follow his blog at ZacJohnson.com.
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