What does Wonder Woman have to do with the challenges faced by digital marketers and entrepreneurs? You may be surprised.
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Launching a startup idea without validation is like roasting an expensive, 20-pound organic turkey for a dinner party, only to find out the guests are vegans.
Video is part of an effective inbound marketing strategy. Use varied types of videos to attract prospects and help them move through the buyer’s journey of awareness, consideration and decision.
Before even thinking about forming a new company, you need to understand that entrepreneurship offers a lifestyle characterized by risk and reward on one hand. On the other hand, being an employee promises a level of security, little risk as well as little reward.
Lead generation is one of the most popular ways to use Facebook Advertising. If you spend any time on Facebook, chances are you have seen this type of ad.
While learning how to painlessly move through TSA or eat healthy on the road have made business travel much easier, nothing has beat my calendar.
We knew if we could continue to double our sales, we could hold off, keep scaling the business, and in the end be in a much better place to sell. And we did just that.
Millennials love to optimize their lifestyle and engage in powerful experiences–they live for it. Any brand that can embrace their way of being, become a part of it, and help them enhance it, will firmly set itself up for success.
When you present your business to the world, do what the big guys can’t: Be more like an Airbnb rental. In other words, help people trust and connect with you on a human level.
For young entrepreneurs one of the biggest decisions is choosing a city to build a company. While major cities like New York and Los Angeles were once seen as the main hubs for young professionals and entrepreneurs, there are many cities in the U.S. that offer a lot of the same opportunities.