As a founder and CEO you’ll often wear many hats and perform different roles. However, an essential role that every CEO should perform is that of a Chief Sales Officer.
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By executing these strategies, you can generate huge returns on the high investment that went into developing and launching a new product.
Starting a business is inherently a risky venture. You may not be able to control external factors, like a sudden fluctuation in the market. But there are many factors within your control.
What does Wonder Woman have to do with the challenges faced by digital marketers and entrepreneurs? You may be surprised.
Launching a startup idea without validation is like roasting an expensive, 20-pound organic turkey for a dinner party, only to find out the guests are vegans.
Video is part of an effective inbound marketing strategy. Use varied types of videos to attract prospects and help them move through the buyer’s journey of awareness, consideration and decision.
Before even thinking about forming a new company, you need to understand that entrepreneurship offers a lifestyle characterized by risk and reward on one hand. On the other hand, being an employee promises a level of security, little risk as well as little reward.
Lead generation is one of the most popular ways to use Facebook Advertising. If you spend any time on Facebook, chances are you have seen this type of ad.
While learning how to painlessly move through TSA or eat healthy on the road have made business travel much easier, nothing has beat my calendar.
We knew if we could continue to double our sales, we could hold off, keep scaling the business, and in the end be in a much better place to sell. And we did just that.