For the past few weeks there has been a ton of buzz surrounding our Virgin America Make Your Small Business Fly Travel Contest. But how can you truly make your small business takeoff and transition from taxiing (ground movement), get off the runway and fly high in the sky?
We recently sat down with Erin Blaskie – speaker, strategist, lifestreamer and founder of BSETC, a creative, professional outsourcing firm – to learn first-hand how to she makes her business soar!
What is most important for a small business to know before takeoff?
Get ready for a full power launch. Small business owners often get stuck pre-launch trying to make everything perfect.
The success of any small business owner is the speed of implementation. How fast can you bring your products and services to market?
The idea isn’t to be sloppy but get it as close to perfect as you can and then launch! Once you’ve launched, edit as you go based on customer feedback and your own newly found expertise and experience.
How do you take your business to higher altitudes?
I take my business to higher altitudes but consistently reaching out to new people, new markets and new ideas.
Keeping tabs on what is going on in the industries that affect my business and my client’s businesses means so I can foresee what is to come and make sure that my clients are at the forefront. If you aren’t striving for your next goal or the next milestone, your business will never get off the runway.
What is your number one recommendation for emerging small business leaders?
My number one recommendation for emerging small business leaders is to get some concrete experience under your belt and then share your expertise with the world.
If you enjoy speaking, begin giving talks for free to groups that contain your target market. The more you hone in on your message and your unique selling proposition, the better you will be able to lead your network.
Company Name: BSETC
Founder, Age: Erin Blaskie, 27
Location: Kanata, ON Canada
Industry: Business Services
Startup Year: 2004
Startup Costs: Not Disclosed
How I Got Started:
I started the company at the age of 21 after having the idea of servicing local businesses with their office tasks. I launched a website as a virtual assistant, had my first client two weeks later and a full client base at six months so I quit my teaching job and jumped in full-time.
Best Success Story:
I helped facilitate the sale of a company when I was 22 — we sold the company for over $15 million dollars.
Biggest Startup Challenge:
#1 Tip for New Entrepreneurs:
Be fearless. Don’t try to perfect everything before launching your business. Get it close to perfect, launch it and then edit it as you go. Action and imperfection is a much better pathway than inaction and “perfection.”
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